A Stan Store alternative with a free plan, a custom domain, and no $29 floor
Stan Store starts at $29/month with no free tier and no custom domain. Keepp starts at $0, gives you your own domain on a $9.99 plan, and puts bookings, affiliate cards, lead forms, and real checkout on the same page.
By Keepp Team
Stan Store is a template-based storefront: pick a template, add a digital product, drop the link in your bio.
People start looking for a Stan Store alternative for two reasons, and they usually arrive in this order. First, the price floor: Stan has no free plan, and the cheapest tier is $29/month, or $300/year, charged whether you sold anything that month or not. Second, the ceiling: your store lives at stan.store/yourname forever, looks like every other Stan Store, and gates the features you grow into — discount codes, affiliate management, email flows — behind a $99/month upgrade.
This post lays out what Stan Store actually costs and does as of writing, and what Keepp does differently.
What Stan Store actually costs
Stan has two plans and no free tier (there’s a 14-day trial):
- Creator — $29/month, or $300/year. Storefront, calendar and booking tools, store analytics, unlimited course builder, recurring subscriptions, lead magnets, community features, and Stan’s Instagram AutoDM.
- Creator Pro — $99/month, or $948/year. Everything above, plus discount codes, limited-quantity offers, upsells and order bumps, Afterpay/Klarna, funnels, affiliate management, email broadcasts and automated flows, and pixel tracking for Meta, Google, Pinterest, and TikTok.
Stan’s headline number is a 0% platform transaction fee — Stan takes nothing off the top of a sale, and you pay only your payment processor: Stripe or PayPal, roughly 2.9% + $0.30 in the US, plus the usual cross-border and currency surcharges.
Keepp’s Influencer plan is also 0% — at $24.99/month against Stan’s $99. So the real question isn’t which platform takes a cut. It’s what the flat monthly floor costs you before you’ve sold anything.
The arithmetic nobody runs before signing up
Keepp prices the other way round: a low (or zero) subscription, plus a commission that shrinks to nothing as your plan grows — 5% on Free, 3% on Pro, 0% on Influencer, charged only on sales Keepp’s checkout actually processes. There’s no minimum fee and no minimum listing price beyond what Stripe itself will process. Free listings, display pricing, and anything that links out to your own store are never charged a Keepp fee at all, because there’s no Keepp transaction to take a cut of. (The three payment models are laid out in get paid your way.)
Put the two models side by side at Keepp’s Pro plan, $9.99/month with 3%, against Stan’s cheapest $29/month:
- Selling $0 in a given month: Keepp costs $9.99. Stan costs $29.
- Selling $200: Keepp costs $15.99. Stan costs $29.
- Selling $634: the two are level — that’s the break-even.
- Selling $1,000: Keepp costs $39.99. Stan costs $29, and from here Stan pulls ahead — until you move to Keepp’s Influencer plan.
And that’s where the comparison stops being close. Keepp Influencer is $24.99/month at 0% commission — cheaper than Stan’s entry plan, with the same zero cut. Against Creator Pro at $99/month — the tier you need for discount codes, affiliate management, and email flows — Keepp is $74/month cheaper at every volume, forever, because neither platform is taking a percentage. There is no crossover point to calculate.
For most people — building, launching, testing an offer, or running a business where selling is one of several things the page does — Stan’s flat floor is money leaving every month regardless of whether the page earned anything. Keepp’s Free plan is $0 with a working Stripe checkout on it, and the commission only applies to what actually sells.
Keepp vs. Stan Store
| Keepp | Stan Store | |
|---|---|---|
| Free plan | Yes — $0 forever, with checkout enabled | None (14-day trial) |
| Paid plans | Pro $9.99/mo · Influencer $24.99/mo | Creator $29/mo · Creator Pro $99/mo |
| Platform fee on sales | 5% Free · 3% Pro · 0% Influencer, on Stripe-processed sales only | 0% |
| Fee on free / link-out / pay-outside items | 0% | n/a |
| Who holds the money | You — your own connected Stripe account, you’re merchant of record | Your own Stripe/PayPal |
| On-page checkout | Yes — product blocks take payment without leaving the page | Yes |
| Bookings & calendar | Yes — real availability, Google Calendar sync, auto Zoom/Google Meet link | Yes |
| Affiliate cards & promo codes | Yes, from the Free plan | Creator Pro ($99/mo) |
| Lead capture + CSV export | Yes — forms on Pro, submissions filterable and exportable | Lead magnets on Creator; email flows on Creator Pro |
| Custom domain | Yes, on Pro ($9.99/mo) | No — stan.store/yourname, forwarding only |
| Page design | Fully customizable — colour, gradient, or full-bleed image backgrounds, font pairings, roundedness | Single-column template; colours and images, limited layout/type control |
| AI-agent page management | Yes — HTTP Agent API, point an assistant at your page | No public API |
The custom domain thing is not a nitpick
Stan’s own help centre is direct about it: “As of now, you cannot create or embed a custom domain into your Stan Store. Your Stan Store URL will be stan.store/yourusername.” The suggested workaround is a forwarding rule at your registrar — which sends visitors to a stan.store URL anyway, keeps the address bar on someone else’s domain, and hands any search equity you build to a domain you don’t own.
If you’re a creator whose brand is the business, that’s a structural problem, not a cosmetic one. Keepp gives you keepp.link/yourhandle free, and a real custom domain on the $9.99 Pro plan — a third of Stan’s cheapest tier. Details on getting the handle sorted first are in claim your page and put your link in your bio.
Every Stan Store looks like a Stan Store
This is the most consistent note across independent reviews of Stan: the single-column template is fixed. You can change colours, your profile photo, and product thumbnails. You can’t meaningfully change layout, typography, or page structure — which is why Stan stores are recognisable at a glance, and why “it looks like a Stan Store” reads as a criticism in creator communities.
A Keepp page starts from a theme, not a template. Backgrounds can be a flat colour, a gradient, or a full-bleed image; you pick a font pairing rather than inheriting one; roundedness and block width are yours to set. Blocks sit full-width or two-up, in whatever order the page needs. Style your page and choose a font pairing cover the controls, and structure a long page covers the sequencing once you have more than five things to show.
Selling is one block among several
Stan is built around the checkout. Keepp treats it as one job among several the same page can do — which matters once your business is wider than a product list. Choosing the right block is the map; the short version:
Products take payment on the page through your own connected Stripe account. You’re the merchant of record — money lands directly in your Stripe balance rather than sitting with Keepp and getting forwarded later, and payouts, refunds, and disputes happen in your own Stripe dashboard on Stripe’s timelines. Setup is connect Stripe once, then sell a product per item.
Bookings show your real availability, sync with Google Calendar so a slot can’t be double-booked, and generate a Zoom or Google Meet link per appointment automatically when the meeting is remote — on the Free plan, not as an upsell. See take bookings.
Cards cover three different jobs on the same grid: for-sale items that link out to wherever you already close, affiliate links with promo codes, and pure showcase pieces with nothing to buy. Worth noting against the table above: affiliate management and discount codes are Stan’s $99 tier. On Keepp they’re card settings on a free page. See add cards.
Forms capture the people who aren’t ready to buy — a name, an email, an answer to the one question that decides whether they’re a fit. Every submission lands in one Data view, filterable, taggable, and exportable to CSV whenever you want it, not on request. See collect leads and feedback and read your submissions.
You can also schedule a block to appear and disappear on its own — useful for a launch window or a seasonal offer — and add a map if any of what you do happens somewhere physical.
Run the page from an AI assistant instead of a dashboard
Keepp exposes an HTTP Agent API that lets you point an AI assistant at your own page and manage it in plain language — add a product, change a price, update your hours, pull the week’s submissions — without opening an editor. Stan has no public API for this. If you already live in an AI assistant, manage your page with an AI agent walks through the setup.
What this looks like in practice
Diego Cruz is an online strength coach on Keepp’s Pro plan, and his page is the direct parallel to Stan’s pitch — except wider. Two training programs sit at the top with a real working checkout, so nobody has to DM him to find out how to pay. Below that, the gear he actually trains with runs as affiliate picks with codes. A free strategy call books in one tap, and a short goals form asks what someone is training for before the call, so it starts at minute one instead of minute ten. That’s a product store, an affiliate page, a booking calendar, and a lead form — on one page, on a $9.99 plan. See Diego’s page and the rest of the case studies.
What to weigh
Keepp’s 5%-on-Free is money, but it’s money on a plan that costs nothing, with no $29 or $99 subscription running whether you sell anything or not — and if you’d rather pay a flat fee and keep 100% of every sale, that’s $24.99, not $99. And pure product sales are a narrower business than most pages actually are: the moment your page also needs to take a booking, run an affiliate link, hold a lead form, or just look like something other than a Stan template, Stan doesn’t have a block for that. Keepp does, on the same page, at the same price.
Start by claiming your page, setting up your profile, and picking the blocks that match what you actually do. Connect Stripe when you’re ready to sell for real.
Try it
Claim your page at keepp.link — free to start, no card required, checkout included on the free plan. See pricing for the full breakdown of what changes at each tier, and a Buy Me a Coffee alternative if tips are part of the mix too.