Get paid your way — Stripe checkout, free listings, or display pricing, all on one page
Keepp doesn't force one payment model on you. Take real payment through Stripe, capture an order for free, or show a price without processing it — with a Keepp cut that drops as you grow, and is never charged on the two that don't run through Stripe.
By Keepp Team
Most page builders pick one payment model and build everything around it — a checkout, a tip button, a booking calendar, take it or leave it. Keepp doesn’t pick for you. A product or booking block on your page can work three different ways, and you choose per item which one fits: Stripe, Free, or Display. This post covers the mechanics of all three, what each actually costs, when the money lands, and the edge cases that trip people up the first time they set one up.
The three modes, and why you’d pick each
Stripe is for a real, on-page sale. The buyer picks a quantity, enters their name and email, and pays right there — no separate checkout page, no redirect. This is the mode for a maker selling a finished piece, a coach selling a program, or anyone who wants the transaction to actually close on the spot. It’s the only mode of the three that touches money Keepp has any part in, and the only one connecting Stripe is required for.
Free is for anything with a $0 price that still needs a real order behind it — a waitlist spot, a free consult, a lead magnet, a giveaway. The order still gets captured properly: the buyer’s name and email are collected, the order is confirmed instantly, and you both get a confirmation email. There’s no payment step because there’s nothing to pay. This is different from just linking out or writing “email me” on your page — it gives you an actual record, in your dashboard, of who claimed what.
Display is for a price you want visible without Keepp processing it. Say “$120, ask about bulk orders,” or a custom quote, or a price for something you settle by invoice, cash, or bank transfer. The order is still captured the same way as Free — name, email, instant confirmation — but the payment itself happens however you already handle it outside Keepp. This is the mode for a seller who takes deposits, negotiates on volume, or just isn’t ready to run everything through a card processor yet.
All three attach to the same product block, and the same three options apply to a booking — a paid session runs through Stripe, a free consult call skips straight to confirmation, and a booking you handle payment for separately can carry display pricing too. Take bookings covers the calendar side of that.
A concrete case for each
A handmade jewelry seller lists a finished necklace at $85 through Stripe — someone buys it directly on the page, pays by card, done. She also runs a $0 “join the restock list” product so she has real emails instead of Instagram comments to notify when new pieces drop. Two products, two modes, same page. The online store for handmade sellers post covers this exact setup in more detail.
A wholesale or bulk seller — say, someone who sells cases of a product rather than single units — uses Display pricing: “$40/case, minimum 5 cases, message for bulk rates.” The order captures a real lead with contact info, but the actual invoice and payment happen over email once the quantity’s confirmed. That’s a case where forcing a fixed Stripe price would actually get in the way.
A course creator running a free intro workshop uses Free pricing to capture signups with a real confirmation email, then sells the paid course itself through Stripe once someone’s warmed up. Selling online courses and community access walks through the two-tier version of that funnel.
An affiliate or recommendations page — someone posting products they don’t personally sell — usually isn’t using any of these three at all; a for-sale card that links out to a marketplace or their own storefront is a fourth path, where Keepp never touches the transaction because there isn’t one on the page to begin with. Every product is a shareable link and sharing recommendations, affiliate links, and promo codes cover that model specifically.
What it costs, by plan
Keepp has three tiers, and the fee on a Stripe sale drops at every one: 7% on Free, 5% on Pro ($9.99/month), 3% on Influencer ($24.99/month) — deducted automatically at the time of sale, on top of Stripe’s own processing fee (which you pay regardless of plan, since Stripe is the actual processor). The full breakdown of what each plan includes is on the pricing page, and the Linktree and Stan Store comparisons lay out how those numbers stack up against what other platforms charge.
Free and Display pricing are never charged this fee — 0%, on both — because there’s no Keepp-processed transaction for a percentage to apply to. That’s a structural point, not a discount: Keepp only takes a cut when it’s actually running the checkout for you.
One plan detail worth being precise about: Free and Display pricing modes are a Pro-plan feature. On the Free plan, every priced item runs through Stripe. If you want the option to price something as free-with-signup or display-only, that’s part of what the $9.99 upgrade unlocks, alongside things like scheduled blocks, a custom domain, and lead-collection forms.
Payouts: you’re the merchant of record
Stripe sales on Keepp run through Stripe Connect, which means you connect your own Stripe account and you are the merchant of record for everything sold through it — not Keepp. Money from a sale is credited directly to your Stripe balance; it never sits with Keepp and gets forwarded to you later. Payouts, refunds, and disputes all happen in your own Stripe dashboard, on Stripe’s own payout schedule — typically a rolling basis (commonly two business days after a charge, though this varies by country and account history), not a schedule Keepp controls or delays. Keepp’s commission is deducted automatically at the time of the sale itself, so what lands in your Stripe balance is already net of Keepp’s cut and Stripe’s processing fee — there’s no separate invoice or manual settlement step.
Because you’re the merchant of record, a chargeback or refund is between you and your buyer through Stripe, the same as it would be for any other Stripe-connected business. Keepp doesn’t sit in the middle of that dispute. Connect Stripe covers the four states you’ll see while setting this up — not connected, onboarding incomplete, connected, and needs reconnect — and what to do at each.
Multi-currency
Stripe pricing on Keepp supports seven currencies: USD, EUR, GBP, INR, AUD, CAD, and SGD. You set the currency per product, so a creator selling to a mostly-UK audience can price in GBP while another product on the same page is priced in USD — there’s no page-wide currency lock. Whatever currency you price in is what Stripe charges the buyer in and what settles into your connected account, subject to Stripe’s own currency-conversion handling if your Stripe account’s settlement currency differs. Free and Display pricing aren’t currency-gated the same way since no processing happens on Keepp’s side — Display in particular is just text, so “£120” or “₹9,000, ask about bulk” works exactly as typed.
Order capture is the same underneath, regardless of mode
Whichever pricing mode a product uses, the mechanics of the order itself don’t change: a buyer taps the block, a panel opens on the page itself, they pick a quantity if relevant, and enter their name and email. If stock is limited, the panel shows what’s left and locks once it sells out — that applies whether the product is $0 or $500. Sell a product covers stock limits, delivery links for digital goods, and the buyable toggle that lets you show a product without letting anyone act on it yet, useful while you’re still setting one up.
That consistency matters for a page selling more than one kind of thing. A food business taking orders online, for instance, might run daily specials through Stripe and a “join our tasting list” signup as Free — both use the same panel, the same confirmation-email pattern, the same place in your dashboard to see who ordered what.
Common edge cases
Switching a product’s pricing mode later. You can change a product from Display to Stripe (or the reverse) after it’s live — existing orders keep whatever mode they were placed under; only new orders use the updated mode.
Downgrading off Pro. If your plan drops back to Free, any products still set to Free or Display pricing stop being sellable in that mode until you’re back on Pro or you switch them to Stripe — the products themselves aren’t deleted, just paused.
A product with no connected Stripe account. You can build and save a Stripe-priced product before Stripe is connected; it just won’t accept orders until the Connectors page shows Connected. This is useful for setting up your whole catalog in one sitting and finishing Stripe onboarding afterward.
A deleted or archived product still referenced by a block. If you remove the underlying product after placing its block, the editor flags the block and won’t let the page publish with a dangling reference — you have to pick a replacement or remove the block.
One page, not five tools
However an item is priced, it lives in the same place as everything else on your page — your products, your bookings, your links, your lead forms, even a chat widget if you want visitors to ask before they buy. A visitor doesn’t get bounced between a link-in-bio tool, a separate checkout, and a separate booking calendar to do business with you. How your page actually works covers the block model if you’re building your first one, and choosing the right block helps decide between a product, a card, and a form when more than one could technically fit.
You own the data
Every order — Stripe, Free, or Display — lands in your dashboard the same way, filterable and exportable to CSV whenever you want it, not locked behind a support request. The same goes for form submissions and booking history: reading your submissions and collecting leads and feedback cover the data side directly. Nothing about switching plans, or switching tools entirely, holds your own customer data hostage.
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