How to Share Recommendations, Affiliate Links, and Promo Codes

You recommend a product. You add your code to the caption or the description. Someone has to read the whole thing, remember the code, remember it again three days later when they actually go to buy — and most of them don’t. Half forget the code exists, half of the rest use it wrong or too late. The commission you earned by making someone want the thing evaporates because of where you put the information, not because they didn’t want it.

Text is a bad place to put something someone needs to act on later. Here’s a better shape for it.

What someone actually does after they see it

They don’t reread your caption. They don’t screenshot the post to remember a code. If they liked what you showed them, they look for a shortcut — usually your bio link. If that link is a generic list with nothing specific to the thing they just saw, they either hunt for it or give up. The code, meanwhile, is still sitting in a caption they’ve already scrolled past.

Put the card, the code, and the link in one place

The fix is showing each thing you recommend as its own card — the photo, the name, and everything someone needs to act on it, together:

• The product photo, so it’s recognizably the thing they saw
• Your affiliate link as the button — one tap straight to where they buy it
• Your promo code, if you have one, visible on the card itself, not buried in a paragraph

Someone who liked what you showed them lands on the card, sees the code, taps through, and the code is still in their head — or still on the card if they go back to check it — when they’re actually at checkout.

Recommend without selling directly

Not every recommendation needs to look like a sale. If you’re just telling people about something — no code, no commission, just “this is good” — a card can show that too, with nothing but the photo and a description. The same block covers “here’s my link, here’s my code” and “here’s a thing I like,” so your page doesn’t force every recommendation into a hard sell.

A running list, not a one-time post

The things you’re recommending change — you stop repping something, you pick up a new one, a code expires and gets replaced. Because these are cards on your page rather than lines buried in old captions, you update or remove them directly. Your page always reflects what you’re currently recommending, not a snapshot from whenever you last wrote the caption.

What this frees your captions to do

When the code and the link aren’t the job of your caption anymore, your caption stops needing to be a set of instructions. You can write about why you actually like the thing — what it’s for, who it’s for, what you’d pair it with — instead of spelling out “code NAME15 at checkout, link in bio.” People who aren’t ready to buy get something worth reading. People who are ready tap through to your page and find exactly what they need.

If what you’re recommending is something you sell directly rather than through an affiliate link, checkout works differently — see how selling directly works.

---

Add your recommendations to your keepp.link page — free to start.