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Own Your Brand: Custom Icons for Your Links

Stock icons make every link page look the same. Keepp lets you upload your own icons for your links — so your storefront looks like your brand, not a template.

By Keepp Team

Open ten link-in-bio pages and you’ll see the same handful of icons over and over — the same little shopping bag, the same generic globe, the same gray envelope. They do the job, but they make every page feel like it came out of the same box. When your whole brand is the reason people follow you, blending in is a strange place to land.

Keepp now lets you upload your own icons for your links. Your logo, your product mark, a photo of the thing the link goes to — whatever reads as you — sits right next to each link on your storefront.

Stock icon sets exist because they’re easy, and easy is fine for a website footer. But your storefront isn’t a footer — it’s the first room a new follower walks into. A row of default icons quietly tells them “this is a tool,” when you want it to say “this is a brand.”

Upload your own

It takes a few seconds. In your Links editor, open the icon picker on any link and choose Upload image. Pick a logo or a photo, and Keepp crops and optimizes it automatically so it stays crisp and loads fast — no resizing, no fiddling. Want to go back? Switch to one of the built-in icons anytime.

It’s the details that read as ‘brand’

Branding isn’t only your logo and your colors — it’s the accumulation of small, consistent choices. A custom icon on your “Shop the new drop” link, your actual product on your “Best sellers” link, your face on your “Work with me” link. None of it is loud. All of it adds up to a page that could only be yours.

Pairs with your theme and colors

Custom icons land best alongside the rest of your storefront styling. Set your theme, pick your brand color, and let it carry through the page — then the icons are the finishing touch rather than the only personal thing on an otherwise generic layout. The whole storefront ends up looking designed instead of assembled.

A Pro feature

Custom uploaded icons are part of Keepp Pro, alongside custom themes and brand colors, your full catalog, lead capture, and the lead inbox. The built-in icon set — now a much larger, more colorful collection — is free for everyone, so your links look good from day one; uploading your own is there when you’re ready to make the page unmistakably yours.


keepp.link/yourhandle is free to claim. Takes two minutes.