Keepp vs Linktree: a real Linktree alternative, with the fees compared
Linktree charges 12% on the free plan and only drops to 0% at $35/month. Keepp starts at 5%, falls to 3% at $9.99, and reaches 0% at $24.99 — with a real checkout, bookings, and lead capture on the page itself, not a stack of links to somewhere else.
By Keepp Team
Most people who go looking for a Linktree alternative are looking for one of two things: a page that can actually do something, or a bill that stops growing every time they make a sale. Linktree is very good at the first job it ever had — putting a tidy stack of links behind one URL. It gets expensive, and comparatively thin, the moment your page has to take money, take a booking, or capture a lead.
This post compares Keepp and Linktree on the things that decide it: what each one costs, what each one takes out of a sale, and what a visitor can finish on the page before they leave.
What Linktree actually costs in 2026
Linktree restructured its pricing in late 2025, and the plan names moved around, so it’s worth stating plainly. As of writing, Linktree runs four tiers:
- Free — $0. Unlimited links, core appearance options, basic analytics.
- Starter — around $8/month billed monthly (roughly $5 on annual). Expanded appearance controls, link scheduling, more icons.
- Pro — around $15/month monthly (roughly $12 annual). Advanced analytics, priority links, monetisation tools, SEO controls.
- Premium — around $35/month monthly (roughly $24 annual). Full analytics, commerce, marketing integrations, removable Linktree branding, and custom domain.
Two details in there matter far more than the headline prices.
The first is the commerce fee. Linktree takes a seller fee on anything sold through its checkout: reported at 12% on Free, 9% on Starter and Pro, and 0% only on Premium. That is on top of Stripe’s own processing (2.9% + $0.30), which you pay on every tier regardless. A creator on the free plan selling a $40 digital product is handing over roughly $4.80 to Linktree plus about $1.46 to Stripe — before they’ve paid for anything else.
The second is the custom domain. Your own domain is a Premium feature. If the only reason you’d upgrade is that you want the page to live at yourname.com instead of a shared linktr.ee/username URL, the ticket to that is the top tier.
Pricing and tier boundaries at Linktree change often enough that you should confirm current numbers on their own pricing page before you make a decision. The shape of the structure — a percentage that only reaches zero at the most expensive plan, and a custom domain gated to the same plan — has been stable for a while.
Keepp’s pricing, for comparison
Keepp has three tiers, and the commission falls at every one:
- Free — $0 forever. A fully customizable page at
keepp.link/yourhandle, basic analytics, automatic Zoom and Google Meet links on bookings, and real Stripe checkout at 5% — against Linktree’s ~12%. - Pro — $9.99/month. Everything in Free, plus customizable forms for lead collection and feedback, 2,000 free actions a month, free and pay-outside-Keepp pricing options, unlimited products and bookings, scheduled blocks and custom fonts, full analytics (geo, device, funnel, traffic source), a custom domain, and 3% on sales.
- Influencer — $24.99/month. Everything in Pro, plus 10,000 free actions a month and 0% on sales — zero commission for $10/month less than Linktree’s Premium.
The full breakdown lives on the pricing page.
Keepp vs Linktree, side by side
| Keepp | Linktree | |
|---|---|---|
| Free plan | $0 forever — full page, real checkout, bookings | $0 — links, basic analytics |
| Entry paid plan | Pro, $9.99/mo | Starter, ~$8/mo |
| Top plan | Influencer, $24.99/mo | Premium, ~$35/mo |
| Commission on sales | 5% Free → 3% Pro → 0% Influencer ($24.99/mo) | ~12% Free → 9% Starter & Pro → 0% Premium |
| 0% option | Free and pay-outside-Keepp pricing carry 0% Keepp fee (Pro and up) | Premium tier only |
| Payment processing | Stripe’s own fee, on your account | Stripe’s own fee, on top of the seller fee |
| Who holds the money | You — your connected Stripe account, you’re the merchant of record | Platform-mediated checkout |
| Real on-page checkout | Yes, on every plan including Free | Shop/commerce features concentrated in higher tiers |
| Bookings & calendar | Real availability, Google Calendar sync, auto Zoom/Meet link per remote appointment — on the free plan | Booking exists, generally via link-out or higher tiers |
| Affiliate cards & promo codes | Yes — dedicated card kinds for affiliate links and promo codes | Links, with monetisation add-ons on paid tiers |
| Lead capture + CSV export | Custom forms, submissions filterable and exportable to CSV (Pro) | Email capture on paid tiers |
| AI-assisted page management | HTTP Agent API — point an assistant at your page | Not offered |
| Custom domain | Pro, $9.99/mo | Premium, ~$35/mo |
| Analytics depth | Basic on Free; geo, device, funnel and traffic-source on Pro | Basic → advanced → full, tiered across plans |
The difference that isn’t in the table: link-out versus finish-here
A link list has exactly one shape — a button that sends someone somewhere else. Every button is a handoff, and every handoff is a place a visitor can quit. Your booking tool, your checkout, your form: three destinations, three loading screens, three chances to lose them.
A Keepp page is built from blocks that complete the action in place.
Products take payment on the page. The checkout runs through your own connected Stripe account, which means you are the merchant of record. Money lands with you directly. Payouts, refunds and disputes happen in your Stripe dashboard, under your name, not a platform’s. Keepp’s commission comes off automatically at the time of sale, and there is no balance sitting somewhere waiting to be released to you. Connecting Stripe is a one-time setup, and selling a product after that takes a couple of minutes.
Bookings take real appointments. A booking block shows genuine availability, syncs with Google Calendar so a double-booking can’t happen, and generates a Zoom or Google Meet link per appointment when the meeting is remote — on the free plan. See taking bookings for the setup.
Cards do more than sell. Keepp cards come in three kinds: for-sale items, affiliate links with promo codes attached, and pure showcase pieces with no commercial angle at all. That mix is exactly what a deals or recommendations page is made of, and it’s the thing a row of undifferentiated buttons can’t express. Adding cards covers the options.
Forms capture the people who aren’t ready yet. Not every visitor is going to buy today. A form block collects leads or feedback with whatever fields you choose, and every submission lands in one place you can filter, tag, and export as CSV. See collecting leads and feedback and reading your submissions.
If you’re not sure which of these your page needs, choosing the right block walks through it, and structuring a long page covers what to do once you have more than a handful.
You can start exactly like Linktree — and then not stay there
Nothing about Keepp requires you to sell anything. A Keepp page can be a categorized link hub and nothing more, and plenty of them are.
Sanne de Boer’s page is the clearest example: a deals and affiliate creator running her entire page on the free plan as an organized set of link and affiliate cards, grouped by category. It is, functionally, what a well-kept Linktree looks like — except the affiliate cards carry promo codes natively, the page is on a real free plan with no commerce fee waiting to bite, and the day she wants to sell her own thing or take a booking, she adds a block instead of migrating platforms. The rest of the case studies show what that growth path looks like in practice.
Setup is the same order of effort as any link-in-bio tool: claim your page, set up your profile, add your links and buttons, style it with a font pairing that matches your brand, and put the link in your bio.
Getting paid without paying a percentage
One structural difference worth calling out: Keepp doesn’t insist that money move through a checkout at all. On Pro and above you can price something as free, or as pay-outside-Keepp — the order is still captured properly, with the buyer’s name and email and an instant confirmation — while the actual payment happens however you already handle it. Keepp’s fee on that is 0%, because no transaction ran through it.
That’s a genuinely different model from a platform that only makes money when it processes your sale. We wrote about the three routes in get paid your way, and the same logic is why Keepp works as a Buy Me a Coffee alternative for people who want tips and real products on one page.
Running the page from a conversation
Keepp exposes an HTTP Agent API, which means you can point an AI assistant at your own page and manage it by asking — add a product, change a price, update your hours, take a sold-out item down — instead of opening an editor. The developer docs have the reference, and managing your page with an AI agent is the practical walkthrough. No link-in-bio tool in this category offers an equivalent.
Once traffic is arriving, understanding your analytics explains what Keepp’s funnel and traffic-source data actually tells you — which is the difference between “400 people clicked” and “400 people arrived from Instagram, 60 opened the product, 9 bought.”
What to weigh
Keepp starts free, charges less than Linktree at every plan below Linktree’s $35/month top tier, and does more on all of them: a real booking calendar, an affiliate card, a lead form, and a way to manage the page by talking to an AI assistant instead of clicking through an editor. None of that shows up on a link list, no matter which Linktree tier you’re on.
Start by claiming your page, setting up your profile, and putting your link in your bio.
Try it
Claim your page at keepp.link — free forever, no card required, live in a few minutes. See pricing for the full plan comparison, or how your page works if you’d rather understand the model first.