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Link in bio

The Link in Bio Graveyard, and the Page That Won't Die

The link in bio graveyard: Koji, Linkpop, Bento.me and now Tap Bio. The tools that shut down, and why a Keepp page stays up when our servers don't.

By Vasanth Sriram

Part of the link in bio guide: What is a link in bio? The complete guide

The link in bio graveyard is getting crowded. Link in bio tools die more often than you’d think: Koji closed in February 2024, GoDaddy Studio’s Link in Bio in January 2025, Linkpop in July 2025, Bento.me in February 2026, kit.co in May 2026, Collective Voice’s storefronts in July 2026, and Tap Bio goes on 31 October 2026. Every one of them took its users’ bio links down with it. Keepp is the link in bio built not to join them: your published page keeps opening even if every one of our own servers goes dark.

Pull up a chair. Let’s walk through the link in bio graveyard and pay our respects, then talk about the one that won’t need a funeral.

Here lies Koji

Died 1 February 2024. Bought by Linktree in December. Switched off six weeks later. Happy holidays.

Koji let creators stack little apps on their page: tip jars, paid downloads, polls, song requests. Then Linktree bought it, the pages went offline, and the apps went with them. Koji shut down: the best alternatives.

Died 12 January 2025. “There’s no way to export your old Link in Bio.” Its last words, and the saddest.

GoDaddy Studio had its own link in bio pages on go.studio, until GoDaddy retired them and told users to start again from scratch. GoDaddy Studio Link in Bio shut down: where to move.

Here lies Linkpop

Died July 2025. Shopify gave it life. Shopify took it away.

Linkpop was Shopify’s link in bio for sellers. When Shopify switched it off, store owners had to rebuild their bio links in a hurry. Linkpop shut down: alternatives for Shopify sellers.

Here lies Bento.me

Died 13 February 2026. Pretty grids. Short life.

Bento made tidy grid pages, right up until it didn’t make them at all. Bento.me shut down: where to move your page.

Here lies kit.co

Died 11 May 2026. Recommended a lot of gear. Nobody recommended a backup.

Kit.co held creators’ lists of the products they swear by, with the affiliate links that paid for them. One notice, “Service discontinued”, and the kits were gone. Kit.co shut down: where to rebuild your kits.

Here lies Collective Voice

Died July 2026. Formerly ShopStyle Collective. Formerly open.

It gave creators storefronts and an affiliate program, then announced it would wind down worldwide and closed for good. Collective Voice shut down: where to move your storefront.

Here lies Tap Bio

Dies 31 October 2026. Swiped its last card on Halloween. Spooky.

Tap Bio’s homepage now says it’s “winding down”, and its users have days to move their cards somewhere else. Tap Bio alternative: move your link before 31 October.

A link in bio looks simple, so a lot of companies build one as a side project, a feature of something bigger, or a bet that never quite pays. When the bet ends, the tool ends. The people who trusted it with the one link in their profile are the ones left holding a dead URL.

And a dead bio link costs more than it looks like. Every post that said “link in bio”, every printed QR code, every email signature now points at nothing. Followers tap, see an error, and leave.

Keepp is here to stay

A lot of the tools in this graveyard were built to chase a funding round, or as a side project of a bigger company. When the investors wanted a different story, or the parent company lost interest, the tool died young, and its users paid for it.

Keepp is built for the long run. We see link in bio as a sector that’s only getting started: the same way almost everyone ended up with an email address and a phone number, almost everyone will end up with a page of their own, for their work, their business, their side hustle or just themselves. We intend for a great many of those pages to be on Keepp, and we’re building it to be around for a very long time.

Meet the page that won’t die

We built Keepp around one stubborn idea: your page should stay up no matter what happens to us. Our engineering team treats 100% uptime as the target, not a nice-to-have, and the whole system is designed around it.

Here’s the trick, without the jargon.

Your page doesn’t live on our servers. When you press Publish, Keepp builds your whole page once, as a finished page, and hands a complete copy to Cloudflare, the network a fifth of the websites on the internet already run on. It sits in more than 340 cities around the world, so your page is always close to whoever taps your link.

So our servers can have a terrible day, and your page won’t notice. Updating, overloaded, unplugged, struck by lightning, carried off by raccoons: when someone opens your link, Cloudflare hands them your page as it is. It doesn’t call us first. It doesn’t wait for us. It doesn’t even know we’re having a bad day.

It’s fast because of the same trick. There’s nothing to assemble when someone taps, so a Keepp page shows up in about a fifth of a second on a good connection. The fastest link in bio page, and why it stays online has the stopwatch numbers.

Most link in bio pages are built the other way round: the phone downloads a pile of scripts that phone home to the platform’s servers, which then build your page on the spot. When those servers wobble, so does your page. Ours just keeps standing there, arms folded, completely unbothered.

And everything valuable stays yours

Staying online is half of it. The other half is making sure a platform can never hold your business hostage, including us.

  • Your money goes to your own Stripe account. Sales never sit in a Keepp balance waiting to be paid out.
  • Your contacts and orders export any time, with your tags and notes, to a plain spreadsheet.
  • Your own domain means the address in your bio is one you own and can point anywhere.

A Keepp page never locks you in lists everything that stays yours, and every link in bio tool that shut down has the full timeline of what happened to each one.

Move in before the next funeral

If your link in bio lives on a tool that’s closing, or one that feels like it might, moving takes about an hour. Claim your page with Continue with Google, start from a template, paste your links in as cards, and swap the link in your bio. While you’re there, your page can sell, take bookings, collect sign-ups and answer questions with a chat. The tools in the graveyard never got that far.

Common questions

What is the link in bio graveyard? Our name for the link in bio tools that have shut down and taken their users’ links with them.

Which link in bio tools have shut down? Koji (February 2024), GoDaddy Studio Link in Bio (January 2025), Linkpop (July 2025), Bento.me (February 2026), kit.co (May 2026), Collective Voice (July 2026) and Tap Bio (31 October 2026).

What happens to my link when a link in bio tool shuts down? It stops working unless the tool sets up a redirect. Every place you shared the link points at nothing.

Does my Keepp page go down if your servers do? No. Your published page is stored as a complete copy on Cloudflare’s network, so it keeps opening even when our own servers are unreachable.

What uptime does Keepp aim for? 100%. The system is built so your published page never depends on our servers being up.

How do I move my link in bio to Keepp? Claim your page, add your links and swap the link in your profiles. It takes about an hour.

Give your link a page that won’t need a funeral. Make yours at keepp.link, free.

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