How Keepp Compares to Every Major Link-in-Bio and Creator Commerce Tool

Every tool in this category picked one job and built around it. Linktree is a link list. Gumroad is a digital-product checkout. Carrd is a static page builder. Stan Store is a creator storefront. Nine different tools, nine different single strengths — and nine different reasons a creator or small business ends up needing a second, third, or fourth tool to cover what the first one doesn’t.

This post puts ten of them side by side — Linktree, Beacons, Stan Store, Milkshake, Taplink, Buy Me a Coffee, Payhip, Carrd, Gumroad, and nas.com — on the things that actually decide whether a page can run a business: checkout, bookings, lead capture, ownership of your own domain, and page customization. Individual comparisons with real sourced pricing already exist for Linktree, Beacons, Stan Store, Milkshake, Taplink, Buy Me a Coffee, and Payhip — this is the view across the whole category at once, plus three that haven’t been covered before.

The master comparison

	Keepp	Linktree	Beacons	Stan Store	Milkshake	Taplink	Buy Me a Coffee	Payhip	Carrd	Gumroad	nas.com
Free plan	$0, checkout included	$0, links only	$0, 9% fee	None (trial only)	$0	$0, no payments	$0	$0, 5% fee	$0, no checkout at all	$0	None (from $20.75/mo)
Commission	5% → 3% → 0%	12% → 9% → 9% → 0%	9% → 9% → 0% at $30/mo	0% flat, $29-99/mo	12% → 9% → 7%	0% (own processor)	Flat 5%	5% → 2% → 0%	N/A	10%+$0.50 + card processing, 30% via Discover (processing included)	0% physical, 2.9%/1% digital
Real bookings & calendar	Yes, free plan	No	Basic, $30/mo+	Yes	No	No native	No	No	No	No	No
Lead forms, exportable	Yes, Pro	No	No	Partial, gated	No	Gated with payments	No	No	Pro Standard+ only	Email subscribe only, no custom fields	Not documented
Custom domain	Pro, $9.99/mo	$35/mo tier	$10/mo (free 1st yr)	Not offered	$8.33-10/mo	Business+	Not offered	All tiers	$19/yr+	Yes, connect your own	Not documented
AI agent API	Yes	No	No	No	No	No	No	No	No	No	No
Own your checkout account	Yes, Stripe Connect	Platform-mediated	Platform-mediated	Own account	Platform-mediated	Own processor	Platform-mediated	Platform-mediated	N/A	Merchant of record is Gumroad	Own account (varies by country)

Full breakdowns with sourced pricing and features are linked in each row’s dedicated comparison where one exists. Prices and fees change; confirm current numbers on each platform’s own pricing page before deciding.

Bookings is the biggest gap in the category

Of the ten tools compared, only Keepp and Stan Store have a real booking system with availability, calendar sync, and payment tied together — everything else in this list has either nothing, a basic add-on gated to a higher tier, or form fields standing in for a calendar. If any part of your business is your time — a session, a consultation, a table, a class — most of this category simply doesn’t have a block for that, and the usual workaround is a separate scheduling tool glued on top. Taking bookings and appointments online covers how Keepp’s version works: real availability, calendar sync that prevents double-booking, and an automatic Zoom or Google Meet link per appointment, on the free plan.

Lead capture is almost entirely missing

Across this list, only Keepp offers a purpose-built lead-capture form with results you can filter, tag, and export — Carrd’s forms are locked behind its $19/year tier, Stan Store’s lead magnets are gated to a paid plan, and most of the rest have no dedicated capture mechanism at all. That matters because most visitors to any page aren’t ready to buy on the first visit; a page with nowhere for “interested but not yet” to go just loses that person. Collecting leads and feedback covers the setup, and reading your submissions covers working through what comes in.

Full customization versus a template

Carrd, Milkshake, and Stan Store are each built around one visual format — Carrd’s structured single-page layout, Milkshake’s swipeable card deck, Stan Store’s fixed single-column store. Each looks clean, and each looks like every other page built on the same tool. Keepp starts from a theme, not a template: colour, gradient, or full-bleed image backgrounds, a font pairing you choose rather than inherit, and blocks that run full-width or two-up in whatever order the page needs. Styling your page and choosing a font pairing cover the controls.

A page that doesn’t hold your business hostage

Across this list, checkout is platform-mediated on most of them — Linktree, Beacons, Milkshake, Buy Me a Coffee, and Payhip all process payment through their own systems rather than your own account, and Gumroad has been the merchant of record on every sale since January 2025. Keepp runs every Stripe sale through your own connected Stripe account — you’re the merchant of record, the money lands directly with you, and your payment history stays yours regardless of what happens to any platform built on top of it. That’s one piece of a broader approach: product cards can link out to any store you already use, affiliate cards work with any program, a plain link can point at a scheduler you already run instead of Keepp’s own booking block, and every lead, buyer, and booking record is exportable any time. A Keepp page never locks you in covers the whole model.

The one thing none of the other nine have

An HTTP Agent API lets you point an AI assistant at your own page and manage it conversationally — add a product, change a price, update your hours — instead of opening an editor. Not one of the other nine tools in this comparison offers anything similar. Managing your page with an AI agent has the setup.

What this looks like on one page

Ashlee Monroe, a beauty and skincare creator, runs real products with checkout, affiliate cards with promo codes, a paid booking, and a lead form — all on one Keepp page. Getting the same result across this comparison list would mean stitching together a storefront tool for the products, a separate scheduler for the booking, and a form tool for leads, each with its own login, its own fee, and its own separate audience. The rest of the case studies show the same pattern across different kinds of businesses.

Common questions

Why isn’t [specific tool] on this list? This covers ten of the most-searched-for comparisons in the link-in-bio and creator-commerce category as of writing. Individual pages exist for Linktree, Beacons, Stan Store, Milkshake, Taplink, Buy Me a Coffee, and Payhip with deeper, sourced detail than a ten-way table can hold.

Do I have to pick just one of these, or can I run more than one? Plenty of people do run more than one — a Carrd landing page for a specific campaign, a Gumroad account for existing digital-product customers, alongside a Keepp page as the actual link everywhere else points to. Nothing about Keepp requires exclusivity, and a Keepp page never locks you in either way.

Which of these is cheapest at high volume? It depends on the mix of what a page actually needs to do — a pure digital-product business weighs fee structure differently than one that also books appointments or captures leads. The sourced breakdowns in each individual comparison above walk through the exact break-even math for that specific tool.

How often is this table updated? Pricing and fee structures across this category change periodically. The figures here reflect what was published on each platform’s own pricing page as of writing — confirm current numbers directly before deciding.

Where to start

Ten tools, ten single strengths, and one page that does what all of them do individually — links, real checkout, bookings, and lead capture — without needing a second or third tool bolted on as the business grows. Claim your page at keepp.link, free to start, live in minutes.

---

Claim your page at keepp.link — free forever, no card required. See pricing for the full plan breakdown.