Personal trainer and fitness coach website template

A free personal trainer website template for a strength or fitness coach, with three ways to train with you: a 12-week programme, home workouts and 1:1 coaching. Use your own photos, then add a first session clients book and a programme they can buy and download.

At the top sits your name, a round photo and a line on who you train, with Instagram, YouTube and TikTok underneath, and a line at the bottom asks people to tell you where they are starting from. The page is almost black with off-white text, bright mint buttons, rounded corners and deep soft shadows under the cards.

What’s on this page

  • Strong in 12 weeks

    Up to five photos with a title and a line of text. A card can show your work, an item for sale with a link to buy it, a product you recommend, or a code to copy.

    Your main programme gets the tall card at the top. Name it for what someone will be able to do by the end, like the template's Strong in 12 weeks, and use the line for how it runs, like three sessions a week with every lift explained. Put a photo of you coaching on it, and add a button to wherever people start the programme.

  • Home workouts

    Up to five photos with a title and a line of text. A card can show your work, an item for sale with a link to buy it, a product you recommend, or a code to copy.

    Plenty of people want to train but cannot get to a gym. A pill card for home workouts that names the kit and the time, like a pair of dumbbells and thirty minutes, tells them in a few words that this one is for them.

  • 1:1 coaching

    Up to five photos with a title and a line of text. A card can show your work, an item for sale with a link to buy it, a product you recommend, or a code to copy.

    Keep a card for one-to-one coaching, for the clients who want you checking in every week. Say how it works, like a weekly check-in and sessions fitted around their diary. To send people straight to a first session, open your booking on your live page, tap Share, copy its link and paste it into this card's button.

Add to it

  • First session

    Appointments from your weekly hours, or stays by the night. Visitors pick a time and book on the page, and can pay through your own Stripe account.

    Most clients want to meet you before they sign up for weeks of coaching. Make a first session they book themselves, set its length and the hours you see clients, and write where you meet in the location line. Charge for it through your own Stripe account when it is booked, or leave it free.

  • Strong in 12 weeks, the programme

    An item you sell, with photos, a price and a buy button. Buyers pay on the page through your own Stripe account.

    If a programme can be followed on its own, sell it as a product. Buyers pay on your page through your own Stripe account, and the download link opens for them as soon as the payment goes through. Ask at checkout how many days a week they can train, if you send a version for each.

  • Ask about training

    A chat button that answers visitors' questions from what is on your page and the notes you give it.

    People often ask which programme to start with, what kit they need at home or how often the 1:1 check-ins happen. A chat button answers those from your page and the notes you give it. Once you link a Telegram group, you can pick up the questions you would rather answer yourself.

    Ask about training
    AI assistantHi! Ask which programme fits, what kit you need or how 1:1 coaching works.

Questions

What should a personal trainer website include?

Who you train and how, the programmes or coaching you offer, how to start with you and where to follow your training. This template has three programme cards and your socials, and you can add a first session as a booking.

Can clients book sessions?

Yes. Add a booking for a first session or a regular 1:1 slot, with the hours you train clients. Each slot is for one client, and with Google Calendar connected any time already in your diary is not offered.

Can I sell a training programme?

Yes. Sell it as a product with a download link, paid through your own Stripe account. Give each programme its own product, with its own photos and description.

Does it work for online coaching?

Yes. Connect Zoom or Google Meet and each booking gets its own video link, and programmes sold as downloads reach clients wherever they live.

Start from the Fitness Coach template.