Lawyer Website for Solo Practitioners and Small Firms: Book Paid Consultations Online

A lawyer website for a solo practice or small firm has one job: get the right people to book a consultation, and get them to pay for it when they book. That means saying clearly what you handle, what a first consultation costs and what the client gets from it, then letting them pick a time and pay on the same page. Keepp gives you that website: your profile and practice areas, paid consultation booking with money going straight to your own Stripe account, an enquiry form, and a chat that answers the routine questions so your phone isn’t the only way in.

Why don’t small law firm websites bring in clients?

Most people looking for a lawyer have a problem with a deadline attached: a landlord dispute, a separation, a contract they’re about to sign, an estate to settle. They search, open three or four sites and contact the one that makes it easiest to understand what happens next.

Many small-firm websites make that hard. They read like a brochure, list practice areas in legal terms, hide the fee and end with a “contact us” form that goes into an inbox. The prospective client doesn’t know whether you handle their kind of matter, what the first meeting costs, or when they’ll hear back. So they keep looking.

The fix is a site that answers those three questions and lets the person act on the answer straight away.

What should a lawyer’s website include?

For a solo practitioner or a firm of a few lawyers, keep it focused:

Who you are. A real photo, your name, where you’re admitted and how long you’ve practised. One line on the clients you serve.
Your practice areas in the client’s words. “Buying or selling a home,” “Divorce and child arrangements,” “Contracts for small businesses.” Put the legal term second if at all.
Your consultation, priced. Its length, its fee and what happens in it.
Booking and payment in one place, so a prospective client can commit as soon as they’ve decided.
An enquiry route for matters that need a short conversation before you’ll take a booking.
Your office location, with a map, and whether you meet in person, by phone or by video.
Answers to the questions you get every week: how fees work after the consultation, what to bring, how long things usually take.

Should lawyers charge for an initial consultation?

Most should. Legal problems are among the things people most readily pay to talk about, because the stakes are clear to them: money, property, family, their business. A fixed fee for a focused first consultation is an easy decision when the page tells them what they’ll walk away with.

A paid consultation also sorts your enquiries for you. People who book and pay are serious about the matter. People who wanted free advice by phone go elsewhere, and your week stops filling with calls that never become clients.

Describe the consultation concretely: how long it is, that you’ll review their documents beforehand if they send them, that they’ll leave knowing their options and what the next step costs. If you credit the consultation fee against the work when someone instructs you, say so on the page, because it makes the fee feel like a start rather than an extra.

Some matters don’t suit a paid booking straight away, for example when you need to check whether the matter is something you handle before anyone pays. For those, use an enquiry form and reply with a booking link. Our guide on whether to charge for the first call goes through when a short free conversation makes sense.

How do you take paid legal consultations online?

Set the consultation up as a booking with a length, a price and the hours you take them. The prospective client picks a time from your real availability, answers a few questions and pays. The appointment is confirmed when payment goes through, so your diary only holds consultations that are paid for.

Keep the booking questions short and practical: the area of law, the names of the other people involved if you want them before the meeting, and a sentence or two on what it’s about. Save the detail for the consultation itself.

If you meet by video, a meeting link is created for each booking and sent with the confirmation, and it moves with the appointment if the client reschedules.

How Keepp builds your law practice website

Keepp gives you a full website at keepp.link/yourname, or on your own domain, built from blocks you arrange yourself: your profile, practice areas, consultation booking, forms, a map and a chat. You can have it live in an afternoon, without a web developer, and change it whenever your services do.

Paid consultations, booked and paid in one step. A prospective client chooses a time, answers your questions and pays. The money goes straight to your own Stripe account, with your firm as the merchant, so there’s no invoice to send for a first meeting and no balance waiting somewhere else. Offer different consultations side by side (a 30-minute property call and a 60-minute family law consultation, say), each with its own price and hours. Connect your Google Calendar and your court dates and existing meetings stay off the booking calendar.

An enquiry form for everything else. Matters that need a check first come in through a form with the questions you choose. Every submission lands in one place, where you can tag and filter it, so nothing sits unanswered in an inbox.

Chat for the routine questions. Most first contacts ask the same things: do you handle this, how much is a consultation, do you meet by video, where are you. Keepp’s chat answers those from your page and the notes you give it, and hands the conversation to you when the visitor asks for a person. A prospective client who visits at 10pm gets an answer and books, instead of waiting until morning.

Room for the rest of the practice. Fixed-fee services such as a will or a lease review can sit on the page as products with a clear price. Guides you’ve written, or a checklist of what to bring, can go on the page as an article. When the page grows, a Collection puts each practice area on a page of its own while the main page stays short.

See how Keepp works for lawyers, accountants and advisors.

How do you set up a lawyer website on Keepp?

Start from a template. The professional profile template gives you a clean, credentials-first layout, and the financial advisor template is built around a booked call.
Add your profile: photo, name, admissions and a line on who you serve.
List your practice areas as cards or text, in your clients’ words.
Create your consultation with its length, fee and hours. The take bookings guide covers availability, questions and video links.
Connect Stripe so consultations are paid at booking. See connect Stripe.
Add an enquiry form and your office location.
Connect your own domain if you have one, and put the link on your Google Business Profile, your email signature and your LinkedIn profile.

Frequently asked questions

What makes a good lawyer website?

A good lawyer website says what you handle in plain words, shows what a first consultation costs and lets a prospective client book and pay for it on the same page. A short, clear site usually brings in more consultations than a long one that ends in a contact form.

Should I charge for legal consultations?

For most solo practitioners and small firms, yes. A paid consultation brings in clients who are serious about their matter and pays you for your time. Make the fee and what the client gets from the session clear on the page.

How much should a lawyer charge for a consultation?

Price it in line with your hourly rate for the length of the meeting, adjusted for your area of law and market. Many lawyers credit the fee against the work if the client goes ahead. Show the price on your website so nobody has to ask.

Can clients book and pay for a legal consultation online?

Yes. On Keepp, a client picks a time, answers your booking questions and pays in one step. The payment goes to your own Stripe account and the consultation is confirmed once it’s paid.

Can I use my own domain for my law firm website?

Yes. Keepp pages can run on a domain you own, and your keepp.link address keeps working alongside it.

Build your practice website on Keepp and let your next client book, and pay for, their consultation tonight.