Sell a Subscription

What a subscription is

A subscription is a product that charges the same person again every week, month or year, by itself, until they cancel. Use it for anything people pay for on a schedule: monthly coaching, a members area, a club, a box that ships every month.

The money goes straight into your own connected Stripe account, the same as any Stripe-priced product. Stripe takes each payment, retries a card that fails, and sends the renewal receipts, so there’s nothing to chase by hand.

Subscriptions need a Pro plan or above, and a connected Stripe account.

Step 1: pick Subscription

Go to Purchases → Products and click Create product. The first step asks What are you selling?:

• One-time purchase: people pay once. See sell a product.
• Subscription: people are charged every week, month or year until they cancel.

Pick Subscription and click Next. A product’s type can’t be changed once it’s saved, because Stripe can’t turn a one-off sale into a subscription or back. If you picked the wrong one, make a new product.

Step 2: fill in the rest

The other steps work the same as any product:

• Basics: a title, a description that says what people get each period, and photos. Upload your own or use Gallery for Keepp’s free images.
• Delivery: switch on Deliver it for me after purchase to give subscribers a private link, such as a members page, a folder or a community invite, plus instructions. They see it on their order page for as long as the subscription is active, including while a failed payment is being retried, and it disappears once the subscription ends. See host your content privately.
• Questions: name and email are always collected; add anything else you need when they sign up.
• Pricing: the amount, the currency, and how often to charge: Every week, Every month or Every year. A subscription is always charged through Stripe, so there’s no free or “I charge on my own” option, and no stock or quantity.
• Policies: your refund and cancellation policy, terms, and how subscribers reach you. Start from the standard wording, then change it to match how you work.

Click Save, then Add to my page to drop it onto your page as a product block, and Publish.

What subscribers see

On your page, the price shows per period, for example $49.00 / month. Tapping the block opens the same panel as any product, where they enter their name and email and tap Subscribe, then they pay on Stripe’s checkout.

Once they’ve paid, they get a confirmation email with a link to their order page. That page shows:

• the price per period and Renews on with the next payment date, or Ends on if they’ve cancelled,
• your delivery link, if you set one,
• Manage subscription, which opens Stripe’s own page for their subscription, where they can change their card, see their invoices, or cancel. Cancelling stops it at the end of the period they’ve already paid for.

Your subscribers

Subscribers sit in Purchases → Orders with your other orders, and the status follows Stripe:

• Active: paying and renewing.
• Payment failing: their last payment didn’t go through and Stripe is retrying it. They keep their access while it does.
• Cancelled: the subscription has ended.

Filter by status, and use Export CSV to take the list anywhere. Open a subscriber to see their price, their next renewal or end date, and Manage subscription, which opens that subscription in your Stripe dashboard. Refunds, pausing and changing a subscriber’s price all happen there, in Stripe.

If you’ve connected an email tool, new subscribers are sent to it the same way buyers are. See send contacts to your email list.

Good to know

• Keepp’s commission for your plan applies to each payment, and it follows your plan: on Influencer, subscriptions carry 0%, on Pro 3%. If you change plan, running subscriptions move to the new rate.
• If you move back to Free, people already subscribed keep being billed at Free’s rate, and your page stops taking new subscribers until you’re on Pro again.
• Deleting a subscription product cancels its subscriptions at the end of the period each subscriber has already paid for. Nobody is charged again.