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Send Your Contacts to Kit, Mailchimp or Zapier

Send the people who buy, book or fill in a form on your Keepp page to your email list in Kit or Mailchimp, or to any app through Zapier, each tagged with what they bought, booked or filled in.

By Vasanth Sriram

Prefer to read? The full guide is below. Every video in the series is on the video tutorials page.

Everyone who buys from your page, books with you or fills in one of your forms can go straight onto your email list. Connect Kit or Mailchimp from Connectors in your admin and choose who goes there, or use Zapier to send them to any other app. Each person arrives tagged with what they bought, booked or filled in, so you can sort them on the other side.

Sending contacts comes with Pro and Influencer.

What gets sent

Each contact carries their email, their name when they gave one, and their phone number when a form asked for it. They’re tagged like this:

  • buyer, plus product: and the product’s name, for someone who bought something
  • booked, plus offering: and the offering’s name, for someone who booked
  • form-lead, plus form: and the form’s title, for someone who filled in a form
  • page: and your handle, on everyone, so you can tell your pages apart if you have more than one

A form response is sent only when the form’s contact identifier is an email field, since that’s the address the visitor gave as theirs. A form identified by phone number sends nobody.

A form that asks visitors to confirm their email sends them once they’ve confirmed it. Nobody who skipped that step reaches your list.

Kit

  1. Go to Connectors in your admin, open the Email marketing tab, find Kit and tap Connect.
  2. Sign in to Kit and allow Keepp to add subscribers. You come back to Connectors, and the card shows Connected with your Kit account.
  3. Choose who goes to Kit:
    • Buyers: everyone who orders one of your products
    • Bookings: everyone who books one of your offerings
    • Form responses: all your forms, only the ones you choose, or none
  4. Tap Save.

Each new contact becomes a Kit subscriber, with their first name, and gets their tags. Use those tags in Kit to start a sequence or send a broadcast to just your buyers, or just the people who booked one class.

Mailchimp

  1. Go to Connectors, open the Email marketing tab, find Mailchimp and tap Connect.
  2. Sign in to Mailchimp and allow Keepp to add contacts. You come back to Connectors, and the card shows Connected with your Mailchimp login.
  3. Pick the Audience they go to. Your first audience is chosen to begin with.
  4. Choose who goes there: Buyers, Bookings, and all forms, chosen forms or none.
  5. Tap Save.

New contacts join your audience as subscribed, with their name and phone number and their tags. Someone already in the audience keeps the status they have, so a person who unsubscribed stays unsubscribed.

Send the contacts you already have

New contacts go as they come in. To send the people who bought, booked or filled in a form before you connected, tap Send my existing contacts too under Save. It uses what you saved, so save first. Sending someone twice does no harm: Kit and Mailchimp update the contact they already have.

Zapier

Zapier sends your contacts to thousands of other apps: another email tool, a spreadsheet, your CRM, a Slack channel.

  1. Go to Connectors, open the Email marketing tab, find Zapier and tap Connect. Keepp’s app opens on Zapier.
  2. Make a Zap and choose Keepp as the trigger: New Purchase, New Booking or New Form Response.
  3. Sign in to Keepp when Zapier asks, and approve the connection.
  4. Pick your page. For New Form Response, pick one form, or leave it empty for all of them.
  5. Test the trigger. Zapier shows your most recent contacts so you can map their fields.
  6. Add the app they should go to, and turn the Zap on.

Back in Keepp, the Zapier card shows Connected and how many Zaps are on. If it says Signed in · no Zaps on, Keepp is connected but no Zap is switched on yet. Once connected, the card’s button reads Open Zapier. Each Zap picks its own trigger, so you set everything inside Zapier.

If a card says Needs reconnecting

Kit or Mailchimp stopped accepting Keepp’s connection, usually because the app was removed from the account on their side. Tap Reconnect and sign in again. What you chose to send is still there.

Disconnecting

Tap Disconnect on the card. New contacts stop going there, the contacts already in your list stay where they are, and what you chose to send is kept for when you connect again.

Disconnecting Zapier switches off your Zaps for this page and signs Zapier out of Keepp, so Zapier asks you to reconnect before any of them run again.

A note on permission

Your email tool’s rules about who you can email still apply. Buyers and people who booked gave you their address to get what they paid for, so before you send them marketing email, make sure you have their permission, for example with a question on your form asking whether they’d like your newsletter. The tags make it easy to keep those groups apart.

Building your own integration? The Zapier API reference documents what Keepp sends.