Keepp vs Gumroad: a Gumroad alternative for more than digital downloads
Gumroad charges 10% + $0.50 per direct sale, plus card processing on top — roughly 12.9% + $0.80 combined — with no monthly fee. Keepp starts at 5% on a free plan that also takes bookings, captures leads, and sells physical products, not just files — and drops to 0% at $24.99/month.
By Keepp Team
Gumroad is built around one job: upload a digital file, set a price, sell it through a Gumroad-hosted checkout. It’s been doing that job for well over a decade, and for a creator whose entire business is downloadable files, that focus is the whole pitch.
People start looking for a Gumroad alternative once their business needs more than a file and a price — a physical product, a booking for a call, a lead form for people who aren’t ready to buy, or a page that looks like theirs rather than a Gumroad storefront.
What Gumroad actually costs
Gumroad charges no monthly subscription — every fee is per-transaction:
- Direct sales (through your own profile or a direct link): 10% + $0.50 as Gumroad’s platform fee, plus card processing on top — roughly 2.9% + $0.30 for a standard card transaction. Combined, a direct sale runs close to 12.9% + $0.80. Gumroad’s own fee documentation is explicit that the 10% + $0.50 does not include payment processing.
- Gumroad Discover (their own marketplace, where a buyer finds you through Gumroad’s search rather than your own link): a flat 30%, with processing included in that number.
Gumroad has been the merchant of record on every sale since January 2025, which means it calculates, collects, and remits sales tax and VAT on your behalf. Worth being precise about what that does and doesn’t mean: merchant-of-record status covers tax handling, not fee bundling — the platform fee and card processing are still two separate charges on a direct sale.
What Gumroad does well
Two things are worth stating plainly, because they’re real and don’t need hedging: Gumroad supports a custom domain, connecting your own address to your storefront rather than staying on gumroad.com/yourname. And it has a built-in affiliate program, free, with no separate setup — assign a commission per product (1-75%), and each affiliate gets a tracked link with a 30-day attribution window.
Keepp’s pricing, for comparison
Keepp has three tiers, and the commission drops at every one:
- Free — $0 forever. A fully customizable page at
keepp.link/yourhandle, basic analytics, automatic Zoom and Google Meet links on bookings, and real Stripe checkout at 5%. - Pro — $9.99/month. Everything in Free, plus customizable forms for lead collection, 2,000 free actions a month, free and pay-outside-Keepp pricing options, unlimited products and bookings, scheduled blocks, full analytics, a custom domain, and 3% on sales.
- Influencer — $24.99/month. Everything in Pro, plus 10,000 free actions a month and 0% on sales.
Full detail is on the pricing page.
Keepp vs Gumroad, side by side
| Keepp | Gumroad | |
|---|---|---|
| Monthly cost | $0, $9.99, or $24.99 | $0 — no subscription tier |
| Direct-sale fee | 5% Free → 3% Pro → 0% Influencer | 10% + $0.50, plus card processing (~12.9% + $0.80 combined) |
| Marketplace/discovery fee | Not applicable — no third-party discovery marketplace | 30% flat via Gumroad Discover |
| 0% option | Free and pay-outside-Keepp pricing carry 0% Keepp fee (Pro and up) | Not offered |
| Who holds the money | You — your connected Stripe account, you’re the merchant of record | Gumroad — merchant of record for tax purposes |
| Digital products | Yes — private delivery link | Yes — Gumroad’s core product |
| Physical products & bookings | Yes, same page, same checkout | Physical products supported; no booking/calendar feature |
| Bookings & calendar | Real availability, Google Calendar sync, auto Zoom/Meet link — on the free plan | Not offered |
| Affiliate program | Dedicated affiliate cards with promo codes | Built-in, free — real strength |
| Lead capture + CSV export | Custom forms, submissions filterable and exportable to CSV (Pro) | Email-subscribe capture via a “Free” product as lead magnet; broadcasts require $100 earned first |
| AI-assisted page management | HTTP Agent API — point an assistant at your page | Not offered |
| Custom domain | Pro, $9.99/mo | Yes, on all accounts |
| Page design | Full page — colour, gradient, or image backgrounds, font pairings, mixed block types | Product-page templates; a storefront, not a page |
A store is one page among several jobs
Where the two diverge most is scope: Gumroad is built to be a digital-product storefront, full stop. Keepp treats selling as one block among several the same page can hold.
Digital products work the same way. A product block can hold a gated file, video, or link that only unlocks after payment — see hosting your content privately for the mechanics. Checkout runs through your own connected Stripe account: you’re the merchant of record, money lands directly, and payouts and refunds happen on your own Stripe dashboard and timelines.
Physical products aren’t an afterthought. Stock tracking, made-to-order pieces, and real fulfillment all run through the same product block as a digital download — online store for handmade sellers covers that side in detail.
Bookings aren’t a workaround. If part of what you sell is your time — a critique session, office hours for students of a course you sell, a consulting call — a booking block holds real availability, syncs with Google Calendar, and generates a Zoom or Google Meet link automatically for remote sessions, on the free plan.
Leads aren’t only people who already bought. A form block captures the people who aren’t ready to buy yet — a waitlist signup, a question before a bulk order, an application for a cohort — with no earnings threshold to clear first, and every submission is exportable to CSV whenever you want it.
Priya Shah’s page shows what that looks like combined: a freelance-writing course sold through on-page checkout, an “apply to work with me” style form ahead of a paid critique session, all on Keepp’s Pro plan at 3%. Gumroad would handle the course file cleanly; the booking and the qualifying form would each need a separate tool. See the rest of the case studies for more.
Running the page from an AI assistant
Keepp exposes an HTTP Agent API, so you can point an AI assistant at your own page and manage it conversationally — add a product, change a price, mark something sold out — instead of opening an editor. Managing your page with an AI agent has the setup.
Common questions
Can I sell the exact same digital products on Keepp that I sell on Gumroad? Yes — a digital download works the same way: a product with a private delivery link, unlocked the moment payment clears. Selling products and digital downloads covers the mechanics.
Does Keepp have anything like Gumroad Discover? No, and that’s by design rather than a gap to fill — Keepp isn’t a marketplace where strangers browse a shared catalog. Every visitor to your page arrived because you sent them there, which is also why there’s no 30% discovery fee to weigh against a direct-sale rate.
What about Gumroad’s affiliate program specifically? Gumroad’s built-in program lets other people sell your products for a commission. Keepp’s affiliate cards point the other way — they’re for you to recommend products you don’t sell, with your own promo code attached, sitting on the same page as what you do sell.
Do I need to migrate my whole catalog at once? No — nothing stops you from keeping a Gumroad listing live while building out a Keepp page, and pointing new traffic at whichever converts better for you.
What to weigh
Gumroad’s real strengths — a built-in affiliate program and a custom domain on every account — are worth having if digital downloads are the whole business. But the fee math matters: a direct sale on Gumroad runs close to 12.9% + $0.80 once card processing stacks on top of the platform fee, against Keepp’s 5% on a free plan, 3% on Pro, or nothing at all on Influencer. And for anything that isn’t a straight digital-product sale — a booking, a lead form, a physical product, a page that needs to look like more than a storefront — Keepp does it on the same page, at a lower rate, without a separate tool.
Start by claiming your page, setting up your profile, and choosing the blocks that match what you sell.
Try it
Claim your page at keepp.link — free forever, no card required, checkout included on the free plan. See pricing for the full breakdown, or get paid your way for how Keepp’s three payment modes work.