What Happened to Facebook Shop? Checkout Has Moved
Facebook and Instagram Shops moved to website checkout in 2025. Keepp gives you a checkout page that works from any app, paid into your own Stripe account.
Facebook Shops still exist, but buyers can no longer pay inside Facebook: from June 2025 Meta moved Facebook and Instagram Shops to website checkout, and by August 2025 most shops sent buyers to the seller’s own website to pay. If you don’t have a website with a checkout, Keepp is the fastest fix: a page with your products and on-page checkout, where every product has its own link you can post in any app, and the money goes to your own Stripe account.
That last part matters more now. Social checkout is over, so wherever people find you, Facebook, Instagram, TikTok, YouTube, Pinterest or a group chat, the sale has to finish somewhere you own. Buyers want that too: half of social media users worry a purchase made inside a social app won’t be protected or refunded properly, one of the social commerce statistics we track.
What happened to Facebook Shop?
Meta wound down checkout inside its apps in steps. The shops stayed, but the parts that let people buy without leaving the app went away.
| When | What happened |
|---|---|
| Early 2023 | The Shop tab left Instagram’s main navigation |
| 16 March 2023 | Live shopping ended on Instagram |
| June 2025 | Facebook and Instagram Shops began moving to website checkout |
| By August 2025 | Most shops had moved. Buyers now finish on the seller’s own website |
So a shop on Facebook today works like a catalogue. Someone taps a product, and to pay they’re sent to your website. If you don’t have one, or yours has no checkout, that tap goes nowhere useful.
Instagram Shop tab gone?
Yes. The Shop tab left Instagram’s main navigation in early 2023, and live shopping ended on 16 March 2023. Checkout on Instagram Shops then moved to website checkout along with Facebook in 2025.
Why sellers need their own checkout page now
When checkout lived inside one app, that app owned the sale. Now each platform hands the buyer to you, which means you need one place that can take payment, whatever app the buyer came from. A checkout page built for one network doesn’t help when your next customer finds you on another.
The thing to get right is the gap between “I want this” and “I’ve paid”. Each extra screen loses people. The best setup sends a buyer from a post straight to the product they saw, lets them pay right there, and gives them a confirmation they can come back to.
What to do now
- Make a list of what you sell, with photos, prices and short descriptions. Your Facebook catalogue is a good starting point.
- Claim your page. Claim your Keepp page with Continue with Google.
- Connect Stripe. Connect your own Stripe account once, and every sale is paid into it.
- Add your products. Selling a product shows how, for physical goods and digital downloads.
- Use the product links everywhere. Put your page in every profile, and link each post to the exact product it shows.
- Point your shop’s website at it, so buyers who tap a product on Facebook land on a page where they can pay.
Why Keepp is the checkout page to send buyers to
Keepp gives you a page you own that takes payment, and it works the same from any app.
- Checkout on your page. Buyers pick a quantity, pay and get a confirmation without being passed around between sites.
- Your money goes to your own Stripe account. You’re the merchant of record, and the money is credited straight to your account, with payouts and refunds in your own Stripe dashboard.
- Every product has its own link, with its own preview when it’s shared. Put the link in a post caption, a story, a bio, a video description or a message, and the buyer lands on that product. See every product is a shareable link.
- A QR code for every product, for packaging, market stalls, flyers and shop windows. Shareable links and QR codes for every block covers how people use them.
- Physical products and digital downloads. Stock is tracked for physical items, and downloads reach the buyer as soon as they’ve paid.
- An order page buyers can return to, with the same details by email.
- A chat that answers buyers’ questions about sizes, shipping or stock. An AI answers from your page, and when a person is needed the chat moves to your Telegram group.
- Your own domain, with your keepp.link address working too.
The same page is your link in bio and your website, so it also takes bookings and collects enquiries with forms. One link in every profile, and every product reachable on its own. Our post on selling products and digital downloads goes into the details.
Other places sellers send buyers
If you’re weighing the usual website options, here is what they ask of you, from each tool’s own pages as of October 2026.
| Free to start | Taking payments | |
|---|---|---|
| Keepp | Yes, sells from the free plan | Built in, paid into your own Stripe account |
| Shopify | No free plan; 3-day trial | Basic is $29 a month yearly or $39 monthly. The cheaper Starter plan for selling through links isn’t available to new stores |
| Wix | Free plan can’t take payments | Accepting payments starts on Core, $29 a month shown as a yearly price |
| Squarespace | No free plan; 14-day trial | Basic takes 2% on products and 7% on digital products |
Each of those means building a store. Keepp gives you a page that sells, in minutes. For more side by side, see the best link in bio for selling.
Make this the last time you rebuild
Facebook Shop sellers built on checkout that belonged to someone else, and it was taken back. The next place you sell from should be one you control.
Keepp is built for the long run. We see link in bio pages and simple websites as a sector that’s only getting started, and we expect almost everyone to have a page. A published Keepp page is stored as a complete copy on Cloudflare’s network, in more than 340 cities, so it keeps opening even if Keepp’s own servers can’t be reached. Our engineering team builds for a 100% uptime target.
What matters stays yours. Sales go to your own Stripe account, your orders and customer records export to CSV, and your own domain means buyers follow your address. A Keepp page never locks you in has the rest.
Facebook Shop FAQ
What happened to Facebook Shop? Shops still exist, but checkout inside Facebook ended. From June 2025 Meta moved Facebook and Instagram Shops to website checkout, and by August 2025 most buyers were sent to the seller’s own website to pay.
Can customers still buy on Facebook? They can browse your shop on Facebook, then finish paying on your website. You need a page with a checkout for that to work.
Why is the Instagram Shop tab gone? Instagram took the Shop tab out of its main navigation in early 2023 and ended live shopping on 16 March 2023.
Do I need a full online store now? No. A Keepp page with your products takes payment on the page, and each product has its own link to post anywhere.
Where does the money go? To your own Stripe account. You’re the merchant of record, and Keepp never holds your sales.
Does it work beyond Facebook and Instagram? Yes. A product link opens the same way from TikTok, YouTube, Pinterest, X, email or a message.
Put your products on keepp.link. It’s free, and your page is live in minutes.
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