Best Link in Bio Tools in 2026, Free and Paid
The best link in bio tools compared: what each one does past a list of links, whether you can sell on the free plan, and which link in bio app suits you.
The best link in bio tool is the one that gets people to do something after they tap, whether that’s buying, booking or getting in touch, not just the one with the longest list of links. Most link in bio apps can hold your links for free, so the real differences are what the page shows before someone taps, and what it can do once they arrive. Keepp is built around that: every link can be a card with a picture, a description and a price, and the same free page can sell, take bookings, collect forms and answer questions in a live chat.
We make Keepp, so we’ve said so up front. The rest of this page compares the link in bio tools people search for most, on the things that actually separate them.
What is a link in bio tool?
A link in bio tool gives you one page to put behind the single link your Instagram, TikTok or YouTube profile allows. You add your links and socials, share the page’s address, and change it whenever you like without editing your profile. What is a link in bio? covers the basics if you’re new to it.
How to choose a link in bio tool
Five questions sort almost every option:
- What does a link look like? A plain button, or a card with a picture, a description and a price?
- Can people finish something on the page, like paying, booking or filling in a form, or does every link send them somewhere else?
- Can you sell on the free plan, and what does the tool take from each sale?
- Whose account does the money land in, yours or the platform’s?
- Can the page grow into a full website with more pages and your own domain?
The best link in bio tools, compared
| Sell on the free plan | Good for | |
|---|---|---|
| Keepp | Yes, into your own Stripe | A link in bio that works as a website, shop and booking page |
| Linktree | Yes, with a seller fee | A tidy list of links |
| Beacons | Yes, with a seller fee | Creators who want email tools and a media kit |
| Stan Store | No free plan | Selling courses and coaching on a monthly plan |
| Hopp by Wix | Yes | People already using Wix |
| Bio Sites by Squarespace | Yes | A free page from a well-known brand |
Plans and fees change, so check each tool’s own pricing page before you decide. Our Linktree alternatives post has prices for each one, checked on their own sites.
1. Keepp
Keepp gives you a page at keepp.link/yourname that you build from blocks and arrange however you like. It’s a link in bio and a small website at the same time.
Why it stands out: every link can be a card with a picture, a short description, a price or promo code and its own button, for as many links as you want, on the free plan. People see what they’re tapping before they tap it, so your newest product, video or offer gets noticed instead of sitting in a column of identical buttons.
The same page can sell products and digital downloads with Stripe checkout, with the money going straight to your own Stripe account. It can take bookings for appointments and nightly stays, collect enquiries and sign-ups with forms, and answer visitors’ questions in a live chat, where an AI replies from your page and you can step in from Telegram. Every product, card and booking has its own link and QR code, so a post about one thing can open that thing directly. When you need more, add pages with a menu and connect your own domain.
There are 41 templates to start from, or you can describe what you want and let Keepp’s AI build the first version.
2. Linktree
Linktree is the link in bio tool most people know, and it does a list of links well. Its free plan has no end date and unlimited links. It can sell through its own checkout, with a seller fee on each sale, and its Featured layout shows a link as a larger tile with a picture, with limited use on the free plan. Is Linktree free? goes through every plan.
3. Beacons
Beacons is a creator page with a store, a media kit and email tools. It suits creators who want email sends and brand-deal material next to their links. Keepp vs Beacons compares the two plan by plan.
4. Stan Store
Stan Store is a storefront for selling courses, coaching, downloads and memberships, with booking built in. It has no free plan, so it fits creators whose business is already selling. Keepp vs Stan has the details.
5. Hopp by Wix
Hopp is Wix’s link in bio tool. It can sell products, take bookings, run events and offer memberships, and it will feel familiar if you already build with Wix.
6. Bio Sites by Squarespace
Bio Sites is Squarespace’s free link in bio builder. It can sell products and has a calendar for 1:1 appointments, and you don’t need a Squarespace subscription to use it.
Which link in bio tool should you pick?
- You only need a list of links: almost any free plan works, Linktree included.
- You want your links to get noticed: pick a tool where links can be cards with pictures and prices, like Keepp.
- You sell, take bookings or collect leads: pick one where people finish on the page and the money goes to your own account, so you aren’t paying for three separate tools.
- You already run a Wix or Squarespace site: Hopp or Bio Sites will feel familiar.
Common questions
What is the best free link in bio? For a list of links, most free plans are fine. For a free link in bio that can also sell, take bookings and show links as cards with pictures, Keepp’s free plan does all of that on one page.
What is the best link in bio for Instagram? One that shows your newest post’s product or offer at the top as a picture, so people coming from that post find it straight away. How to add multiple links to your Instagram bio walks through it.
Is a link in bio app the same as a website? A basic one is a single page of links. Keepp’s link in bio can have several pages, a menu and your own domain, so it can be your website too.
Can I switch link in bio tools without losing followers? Yes. Make the new page, then swap the link in your profiles. Paste your current page at keepp.link/try and Keepp builds a first version from your links.
Try a link in bio that shows every link as a card. Start free at keepp.link.