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· Updated November 8, 2026 Live chat

Telegram Live Chat for Your Website, With AI Answering First

Put a live chat on your website and answer it from Telegram. An AI answers first from what your page says, each visitor gets their own Telegram topic, and there's no plugin to install or bot to build.

By Vasanth Sriram

A Telegram live chat for your website puts a chat button on your site and sends every conversation to Telegram, where you reply like any other message and your answer shows up in the visitor’s chat. The usual way is a plugin or widget plus a Telegram bot you create and wire up yourself. On Keepp, the chat is part of your page, an AI answers first from everything your page says, and when a visitor wants a person the chat lands in your own Telegram group with no plugin or bot setup on your side.

How Telegram live chat for a website works

A visitor taps the chat button on your page, gives their email and starts typing. You choose who answers:

  • AI only: the AI answers every chat from your page and the notes you add.
  • AI, then hand over to me: the AI answers first, and the chat passes to you in Telegram when the visitor asks for a person or the AI can’t help.
  • Only me: every chat opens in your Telegram group and you answer.

Your Keepp page is the website the chat sits on. It can run on your own domain (connect your own domain), and the chat button floats at the bottom right of the page and every block’s own page, so it’s there wherever a visitor is.

Why answer live chat from Telegram

Most small business owners already have too many apps. A live chat tool usually adds another one: a dashboard to keep open, a separate inbox, another set of notifications. With live chat on Telegram, the replies come from somewhere you already are.

Telegram is a messaging app like WhatsApp or iMessage. It runs on your phone, your laptop and in a browser, and plenty of businesses already talk to customers on it. It also lets a business run an automated account, called a bot, for free. Keepp runs one bot, the Keepp bot, and every owner adds it to a group of their own. You never create a bot, copy a token or install anything on a server. If you already use Telegram, you answer customers in the same app you message friends in.

An AI answers first, from your page

You don’t have to answer every chat yourself. The AI already reads your page: your products and prices, your booking offerings, your opening hours, your links. In What the AI should know you add what the page doesn’t say, like your returns policy, delivery times or the questions you get asked most.

The AI answers only from your page and those notes. When it can’t answer, it tells the visitor so and marks the message Needs you, and with AI, then hand over to me the chat moves to your Telegram. When a chatbot should hand over covers that setup.

Live chat support in Telegram: every customer is a new topic

The part that makes Telegram work for live chat support is topics. Your group has Topics switched on, and each visitor whose chat comes to you gets a topic of their own, named after their email.

Each topic starts with the visitor’s answers to your pre-chat questions and the conversation so far, so you know who you’re talking to before you read the first message. Ten customers chatting at once are ten separate threads in your group, and a reply inside a topic reaches only that customer. Anyone you add to the group can answer, so a partner or a small team shares the chats. Live chat without a CRM goes into what that replaces.

When a customer writes again, their message lands in the same topic, so a conversation stays in one place however long it runs.

How to connect your Telegram group

You connect a group once, from Connectors or from Chat → Settings in your dashboard:

  1. Create a group in Telegram, named after your page so it’s easy to find, and add the Keepp bot as a member.
  2. Open the group’s info, tap Edit, and switch Topics on.
  3. In the group’s settings, make the Keepp bot an admin with Manage Topics on.
  4. Send the code your dashboard shows, like /link ABCD2345, in the group.

Telegram’s menus differ a little between iPhone, Android and desktop. Its own help covers creating a group, Topics and adding admins on each.

Your dashboard shows the group as connected once it’s linked, and it stays connected until you disconnect it. A group used only for Keepp chats keeps customer conversations apart from everything else. Then add the chat block to your page in the editor and publish.

Replying day to day

Reply inside the visitor’s topic the way you’d reply to any message. Your reply appears in the chat on your page, labelled with your page’s name so the visitor can tell a person has joined. If the visitor has closed the page, they get your reply by email with a link back into the conversation. Messages in the group’s General topic don’t reach any visitor.

You can also reply from Chat → Conversations in your dashboard. Replies sent there are copied into the Telegram topic too, so the thread in Telegram always has the whole conversation. Replying to a chat the AI is handling takes it over, and from then on it’s yours.

Why Keepp beats a chat plugin for this

A plugin puts a chat on a site you still have to build and run somewhere else. Keepp is the site and the chat together. Your page holds your links, your shop, your bookings, your forms and the chat, and the AI answering visitors already knows all of it because it reads the page you built. You spend your time on the conversations that need you, in an app you already open every day, and every visitor who leaves before you reply still gets your answer by email.

For the full set-up, see Set up chat. For replying, see Reply to your chats, and for what visitors see, the chat page.

Common questions

Can I add a Telegram live chat to my website without a plugin? Yes. On Keepp the chat is a block on your page, so there’s nothing to install. You add the chat block, connect a Telegram group, and publish.

Do I need to create my own Telegram bot? No. Keepp runs one bot, the Keepp bot. You add it to your own group, make it an admin with Manage Topics on, and send the code from your dashboard.

Can an AI answer before the chat reaches Telegram? Yes. Choose AI, then hand over to me and the AI answers from your page and your notes first. The chat moves to your Telegram when the visitor asks for a person or the AI can’t help.

How do I keep different customers’ chats apart in Telegram? Each visitor gets their own topic in your group, named after their email, and a reply inside a topic reaches only that visitor.

Can more than one person answer live chat from Telegram? Yes. Anyone you add to the group can reply in a visitor’s topic.

What if the visitor leaves before I reply? They get your reply by email with a link back into the chat, and if they answer that email it comes to you.

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