Mailchimp Appointment Booking Is Gone: What to Use Now
Mailchimp shut down Appointment Scheduling in February 2024. Replace it with a page that takes bookings and deposits and collects leads from the rest.
Mailchimp discontinued its Appointment Scheduling feature on February 29, 2024, calling it “an underused feature across our customer base,” so the booking option you remember is gone from your account. A replacement has to take the booking, take payment if you charge for your time, and still catch the people who aren’t ready to book. A Keepp page handles all of it: a booking calendar with deposits, Zoom or Google Meet links made for you, and a lead form for everyone else.
This post covers what that replacement actually needs to do, and how a Keepp page handles the same job: booking, payment, and capturing the people who aren’t ready to book yet.
What Mailchimp Appointments used to do
For anyone who never used it: Mailchimp’s Appointment Scheduling let you set availability and let contacts book a slot with you directly from a Mailchimp-hosted page, tied into the same account as your email marketing. The appeal was having scheduling and your contact list in one place: book a call, and the person booking was already part of your Mailchimp audience.
That specific integration is what’s actually gone. Scheduling itself hasn’t disappeared as a need; it’s just no longer bundled with your email tool.
What replaces it
Since the discontinuation, Mailchimp’s own suggestion has been to connect a separate scheduling tool, options like Reserva or MakePlans, alongside your existing Mailchimp account. That works, but it re-introduces the thing the bundled feature was solving: your booking tool and your audience tool are two different systems again, and keeping them in sync is manual.
What a Keepp booking page adds
You add a booking block to your page and set your time slots, or nightly stays if you rent out a space. A customer picks a time, pays a deposit or the full price through Stripe checkout into your own Stripe account, and gets a confirmation with a link to manage the booking. Connect Google and the booking lands in your Google Calendar. Connect Zoom or Google Meet and the call link is created for you. The same page holds a lead form for people who want to hear from you first, and a chat for quick questions, so a visitor who isn’t ready to book still leaves their details. Taking bookings and appointments online covers it in more detail.
The part Mailchimp Appointments got right: booking and your list, together
The genuinely useful part of the old Mailchimp setup was that a booking wasn’t disconnected from your audience, the person who booked was someone you could actually reach again. On Keepp, every booking is captured with the customer’s name and email, visible and exportable to CSV from your own dashboard whenever you want it: including into Mailchimp itself, if that’s still where your email sending lives. You’re not choosing between a booking tool and a contact list; the booking is the contact record.
Capturing people who aren’t ready to book yet
A calendar link only ever captures the people who book. Everyone who looks and doesn’t (not yet ready, comparing options, wants more information first) leaves without a trace. A form block sitting next to your booking offering catches that group: a name, an email, and whatever single question actually matters, with every submission landing in one place you can filter and export. If email marketing is still part of how you follow up, that export is exactly the list a Mailchimp campaign would send to.
Setting it up
- Claim your page and set up your profile.
- Create a booking offering: free consultation, paid session, or whatever your actual appointment type is.
- If payment applies, connect Stripe, booking and payment become one step from there.
- Add a form block next to it for visitors who aren’t ready to book, so they’re captured as a lead instead of disappearing.
- Connect Google Calendar so nothing can double-book.
That’s the full replacement for what a Mailchimp-appointment-plus-contact-list setup used to do, minus the dependency on a feature that no longer exists.
Where to start
If you’re one of the accounts still looking for the old booking link that isn’t there anymore, the fastest path forward is a page that does booking, payment, and lead capture together rather than reassembling three separate tools. Start with claiming your page and setting up a booking offering.
The same booking page can be your link in bio, so people who find you on Instagram or TikTok can book from your profile in one tap.
Set up your first booking at keepp.link: free to start, no card required.