Link in Bio for Real Estate Agents: What to Put on Your Page
The one link on your profile has to do the work of a website. Here's what a real estate agent's link in bio page should hold: current listings, viewing times, enquiries tied to a property, a new-listings list, and where to find your office.
Buyers find agents on Instagram, TikTok and Facebook now, and every one of those profiles gives you a single link. What sits behind it decides whether someone who liked a video of a kitchen ends up at a viewing, or closes the tab.
Most agents point that link at their brokerage profile or a list of links. A brokerage page is built for the brokerage. A list of links makes a buyer tap three more times before they see a house. A link in bio page for a real estate agent should show what you have available right now and let people act on it from the same page.
Here’s what to put on it, in the order a buyer looks for it.
Your current listings, one card each
Each property gets its own card: photos, the price written the way you’d say it (“$2,400 a month” or “$685,000”), two or three lines about it, and a button to the full listing on your brokerage site or the portal. Adding cards takes a minute per property, and you take a card down the same way when the property goes under offer.
Split rentals and sales under their own headers if you do both. With a menu at the top of the page, someone looking to rent jumps straight to the rentals instead of scrolling past every house for sale. Structuring a long page shows how.
Viewing times people can book themselves
Add a booking block with the hours you do viewings, and buyers pick a slot on the page. If you connect Google Calendar, the times you’re already busy aren’t offered, so a viewing never lands on top of a closing. Taking bookings covers the setup.
For a full walkthrough of showings, consultations and intake questions, see a booking page for real estate agents.
Enquiries that arrive with the property attached
“Is this still available?” is the message every agent answers most. An enquiry form on the page can ask which listing the person means, offering the cards already on your page as the choices, plus what they want to know and how to reach them. Each enquiry is emailed to you and saved in your dashboard, where you can tag it and add notes as the conversation goes.
Turn on email verification for the address field and the leads that reach you are people who can actually be reached. Collecting leads and feedback shows how to build the form.
A list for new listings
Some visitors aren’t ready to view anything yet. They’re watching the area. A short sign-up form for new listings keeps them. When a property comes in, you email the people who asked, often before it reaches the portals, which is a reason for them to follow you and not the portal.
Open houses and news at the top
A scrolling bar across the top of the page carries whatever is happening this week: an open house on Saturday, a price drop, a new instruction. Everyone who opens the page sees it first.
For an open house, you can also schedule a block to appear on the Monday before and disappear on Sunday evening, so the page never advertises an event that’s already over.
Your office on a map
Add a map block with your office address and opening hours underneath. Sellers in particular want to know you’re local, and a map answers that faster than a sentence.
A QR code for every sign
Every block on the page has its own link and QR code, from its Share button. The code for a listing’s card opens that property directly. Put it on the board outside the house, on the flyer in the letterbox and on your business card, and people land on the thing they were looking at.
Where to put the link
Put the same link everywhere you’re found: your Instagram, TikTok and Facebook bios, your LinkedIn profile, your email signature and your Google Business Profile. Putting your link in your bio has the steps for each platform. When a listing changes, you update the page once and every one of those places is current.
Common questions
Can I use my own photos and branding? Yes. The page takes your colors, fonts and photos, and each listing card holds up to five photos of the property.
Does it work if I’m part of a brokerage? Yes. The page is yours, at keepp.link/yourname, and each card can link to the listing on your brokerage’s site.
Do buyers need an account to book a viewing? No. They pick a time and enter their name and email. If their plans change, they can reschedule or cancel from the link in their booking email, without messaging you.
Where to start
Claim your page, add a card for each of your current listings, then a booking block for viewings and an enquiry form under them. To see a finished page for an agency, look at Keepp for realtors.
Claim your page at keepp.link: free to start, live in minutes.