Understand Your Analytics
See how many people visit your page, what they click, and how many turn into leads.
Part of: Know your audience
Opening Analytics
Go to Analytics in your admin. Use the range picker in the top-right to switch between Last 24 hours, Last 7 days, Last 30 days, and Last 90 days.
Summary cards
Four cards give you the headline numbers for the selected period:
| Card | What it measures |
|---|---|
| Visits | How many people opened your page |
| Post clicks | How many times visitors clicked through on a post |
| Leads captured | How many lead-capture forms were submitted |
| Avg time spent | Average time visitors spent on your page |
Each card shows a badge comparing it against the previous equivalent period — up, down, or flat. A card with no prior period to compare against just says “no prior data.”
The funnel
Below the summary sits a four-stage funnel, each stage showing its count and, where there’s a stage before it, the rate it converted at:
- Visits
- Post clicks — as a share of visits
- CTA clicks — as a share of post clicks
- Leads captured — as a share of CTA clicks
Use this to see where visitors drop off. A healthy click-through with few leads captured usually points at the form itself — too many fields, or asking for something visitors weren’t expecting.
What to do with this data
A quick weekly check:
- Look at Post clicks relative to Visits — if it’s low, the posts or cards driving people to your page may not be landing.
- Look at Leads captured relative to CTA clicks — if clicks are healthy but leads aren’t, revisit your form and cut fields you don’t need.
- Compare the trend badges period over period rather than chasing single-day swings.