Buffer Start Page Is Shutting Down: Move Your Page Before 2 February 2027 and Keep Your Link

Buffer is retiring Start Page, its link in bio tool. New Start Pages stopped on 4 November 2026, you can edit yours until 30 November 2026, and Buffer begins taking down pages that haven’t moved on 2 February 2027. The good news is that your start.page link doesn’t have to die: Buffer will redirect it to your new page’s address, so every bio, post and printed QR code that uses it keeps working. Keepp is a free place to move to, and the page you build there can do far more than Start Page did: product cards that sell into your own Stripe account, bookings, forms and a chat that answers your visitors.

What is happening to Buffer Start Page, and when

Buffer announced the retirement on 4 November 2026. In its words, Start Page “has fallen behind” other link in bio tools, and catching up would have pulled its team away from Buffer’s core publishing and analytics product. These are the dates that matter:

4 November 2026: nobody can create a new Start Page.
30 November 2026: editing ends, and Buffer’s migration tools arrive.
2 February 2027: Buffer starts taking down Start Pages that haven’t been moved.

If you pay for Start Page as a channel, it stops counting toward your channel slots from 30 November, so you can use that slot for another social account or lower your bill.

What happens to your start.page link

When you move, you give Buffer your new page’s address and it redirects your start.page link there. Buffer says those redirects stay up after Start Page shuts down. Without a redirect, the link stops working once your page is taken down, and every place it appears turns into a dead end.

That makes the redirect the single most important step. Build your new page first, then give Buffer its address as soon as the migration tool appears on 30 November.

Your options for moving off Start Page

Buffer is offering three routes:

Download the page as files and upload them to a free host like Netlify, Vercel or Cloudflare Pages. You get a frozen copy of your page. Every later change means editing the files yourself, or asking an AI assistant to do it for you, and it has no shop, bookings or chat.
Move to Lnk.bio, Buffer’s migration partner. It’s a link list with a free plan and paid upgrades from $0.99 a month or a one-time payment.
Move to another link in bio tool and point the redirect at it.

Buffer also notes that not every block carries over. The updates feed only exists inside Buffer, so plan to replace it with something on your new page.

Why move to Keepp

Most Start Pages were built to be the front door: a few links, a photo, maybe a video and a sign-up. Keepp keeps that simplicity and lets the page do the work that usually takes four other tools.

Every link can be a card. A card carries a picture, a line about what it is, a price or promo code and its own button, so people see what they’re tapping instead of reading a stack of identical buttons.

You can sell on the page. Physical products, digital downloads and paid sessions check out on your page, and the money goes into your own Stripe account. Nobody has to leave for a separate store.

Clients can book you. A booking block shows real availability, checks your Google Calendar so you’re never double-booked, and adds a Zoom or Google Meet link to paid calls.

Questions get answered. A form collects enquiries and sign-ups, and the chat answers visitors from everything on your page, with you stepping in from Telegram when a conversation needs a person. That’s where your updates feed’s job goes: a highlighted announcement bar or a card for your latest news sits at the top of the page.

Your page stays yours. Sales run through your own Stripe, your contacts and orders export, and on Pro you can use your own domain. If you’ve just been through one shutdown, that matters. A Keepp page never locks you in has the detail.

How to move from Start Page to Keepp

Note what’s on your Start Page now. Your links, the order they’re in, your photo, your bio and any video or sign-up form. Do this before 30 November, while you can still open the editor.
Build your Keepp page. Pick your name at keepp.link and start from the Classic Stack template, which opens with your photo, your name and a clean stack of buttons, just like Start Page. You can also describe your page to Keepp’s AI and let it build the first version. Then turn the links you most want tapped into cards.
Add what Start Page couldn’t do. A product, a booking, a form or the chat, whichever fits what you do.
Set up Buffer’s redirect. From 30 November, open the migration tool in Buffer, choose the redirect, and give it your new keepp.link address. Your old link now opens your Keepp page.
Update your bios anyway. The redirect covers old links, but your Instagram, TikTok, YouTube and LinkedIn bios should point straight at the new page. Putting your link in your bio walks through each app.

The best Buffer Start Page alternatives

Keepp

A page built from blocks, free to start, that works as a link in bio and a small website at once. Pick a template, swap in your words and photos, and publish. As you grow, the same link takes payments, bookings and enquiries, so you never have to move again.

Lnk.bio

Buffer’s migration partner. A link in bio with a free plan, and paid upgrades you can pay for monthly or once.

Exported files

Buffer’s download gives you a copy of your page as it is today. It stays online as long as you host it, but it can’t change unless you edit the files.

Linktree

The best-known list of links. Its shop takes a 12% fee on the free plan and pays you out. 7 Linktree alternatives compares the options.

Common questions

When is Buffer Start Page shutting down? Buffer stopped new Start Pages on 4 November 2026. Editing ends on 30 November 2026, and Buffer starts taking down pages that haven’t moved on 2 February 2027.

Will my start.page link still work? Yes, if you set up Buffer’s redirect. Give Buffer your new page’s address in the migration tool and your start.page link sends visitors there. Without a redirect, the link stops working when your page is taken down.

Can I still edit my Start Page? Until 30 November 2026. After that, the page stays visible until it’s taken down, but you can’t change it.

What is the best alternative to Buffer Start Page? Keepp, if you want more than a list of links: picture cards, selling into your own Stripe account, bookings and a chat that answers visitors, all behind one link. Start from the Classic Stack template and your page will look familiar on day one.

Do I have to move to Lnk.bio? No. Lnk.bio is Buffer’s migration partner, but the redirect works with any new page address, including a Keepp page.