A Booking Page for Wedding and Event Planners
A consultation booking that actually qualifies a lead, a deposit that holds a date worth thousands, and the questions you need answered before the first real conversation.
By Keepp Team
A wedding or event planning inquiry is rarely a same-day decision — it’s a consultation first, a proposal, a deposit that holds a date months or years out, and a relationship that runs for a long time before the event itself happens. That timeline is exactly what makes DMs and email threads a bad way to manage it: a lead you were excited about in March is easy to lose track of by June if the only record of the conversation is scattered across three different inboxes.
This post covers what a booking page needs specifically for wedding and event planning. For the underlying mechanics — availability, calendar sync, payment — see taking bookings and appointments online.
A consultation booking that qualifies before it happens
Set up an initial consultation as its own booking offering — free or a nominal fee, whichever fits how you work — so a prospective client can put real time on your calendar without a back-and-forth over availability first. The consultation itself is where pricing and full scope get discussed; the booking’s job is just to get a real, qualified conversation on the calendar efficiently.
The questions that make that first call worth having
A custom question on the consultation offering — event date (or date range, if it’s not locked yet), estimated guest count, and a budget range as a single-select — means you walk into the call already knowing the shape of the event, instead of spending the first fifteen minutes gathering basics. Marking budget range as required, in particular, filters out consultations that were never going to be a realistic fit before you’ve spent an hour on the call.
A deposit that holds a date worth real money
Once you’re past the consultation and into booking the actual engagement, a deposit is what turns a verbal “yes, let’s do this” into a date that’s actually held — especially since a planner turning away other inquiries for that date is a real cost if the client doesn’t follow through. Set the engagement as a paid offering and it isn’t confirmed until the deposit clears, through your own connected Stripe account — you’re the merchant of record, so the money is yours directly the moment it clears. Cancellation and refund terms are shown to the client before they confirm, so what happens to that deposit if an event is postponed or cancelled is a stated policy from the start, not a conversation you’re having after it’s already happened.
Show real work before the first consultation
A planner’s actual portfolio — real events, sorted by type (weddings, corporate, private parties) — does more to convert an inquiry into a booked consultation than any amount of description. A showcase card puts that portfolio above your consultation offering, so a prospective client is deciding “is this the aesthetic and scale I want” before they even book the call.
Calendar accuracy for dates booked months in advance
Wedding and event planning books further out than almost any other booking category, which makes an out-of-sync calendar more costly than it would be for a same-week appointment — a double-booked Saturday isn’t a minor scheduling hiccup, it’s a client relationship. Connecting your Google Calendar means every date already committed — another client’s event, a personal commitment — blocks automatically, so a new inquiry never sees an already-spoken-for date as open.
Rescheduling without losing the thread
Every confirmation includes a manage-booking link, so a client can reschedule their consultation within whatever window your policy allows — useful for the inevitable date changes and rescheduled calls that come with a planning process that runs for months.
Common questions
Can I have different consultation types for different event sizes? Yes — set up separate offerings if a small private party and a full wedding warrant different consultation lengths or questions; each offering’s setup is independent.
What if the event date isn’t confirmed yet at the time of the first consultation? A short-text or date-range answer on the consultation’s custom questions handles this fine — the actual booking-and-deposit step for the engagement itself happens once a real date is set.
Can past clients rebook for a second event? Yes — a past client filling out the consultation booking again is treated as a new inquiry, with its own fresh set of answers, so a second event doesn’t inherit assumptions from the first.
Where to start
Set up a consultation offering with a required budget-range question, and a portfolio sorted by event type sitting above it. Take bookings — free to start, deposits included on the free plan.
Set up your first consultation offering at keepp.link — free to start, deposits included on the free plan.