The LinkedIn Link Every Consultant and Coach Is Wasting
LinkedIn gives you one Website field and a Featured section capped at three visible items on a free account. Most consultants and coaches fill both with disconnected, generic links instead of one page that actually converts.
By Keepp Team
LinkedIn doesn’t give you the single bio link Instagram or TikTok does — it’s a different, and in some ways more restrictive, setup: one Website field in your contact info, and a Featured section that shows up to three items at a time on a free account. That’s real, limited space on a profile visitors already arrive at with buying intent — someone reading a consultant’s or coach’s LinkedIn profile is often already evaluating whether to reach out, not casually browsing. Wasting that space on a scattered set of disconnected links is a real, specific cost.
What most consultants and coaches actually do with it
The Website field commonly points at one of three things: a generic company homepage that says little about the individual behind it, a bare scheduling link with no context before someone’s asked to pick a time, or nothing at all — left blank because filling it in never felt urgent. The Featured section, when it’s used, often ends up as a scattered mix — an old blog post, a press mention from two years ago, a PDF case study — three unrelated artifacts instead of three things that build toward one clear next step.
None of that is wrong exactly. It’s just underused space on a profile that a real percentage of visitors are looking at specifically because they’re deciding whether to become a client.
What the Website field should actually point to
One link, doing the job a resume-plus-scattered-content combination can’t: a real page with a short, specific bio, the results or case studies you actually want a prospective client to see, and a clear next step — whether that’s a contact form or a booking offering for a discovery call. Turn your resume into a personal website that actually gets clicked covers what belongs on that page in more depth; the short version for a consultant or coach specifically is: highlights over history, and one obvious way to take the next step.
What the Featured section should actually hold
With only three visible slots on a free account, each one should earn its place rather than accumulate by accident. A strong pattern: one item that proves the work (a case study, a result, a testimonial), one item that shows the person (a short intro video, a talk, a piece of writing in your own voice), and one item that’s the actual conversion point — a direct link to book a discovery call. Three focused items that build toward a decision outperform three unrelated artifacts every time.
The discovery call is the whole point
For a consultant or coach, the entire chain — profile, Website link, Featured section — exists to get one specific outcome: a real conversation on the calendar. A booking offering for a discovery call, linked directly rather than routed through a generic “contact me” message, removes the back-and-forth of arranging a time over LinkedIn messages. Someone who’s already decided they’re interested shouldn’t have to wait on a reply to actually get time booked.
Common questions
Should the Website field and the Featured link go to the same page? They can — pointing both at one well-built page is often simpler to maintain than trying to differentiate what each should show, and it means every path from your profile leads somewhere consistent.
Is it worth upgrading to LinkedIn Premium for more Featured slots? That depends on how much you’re already getting from the three free slots — if they’re currently filled with strong, deliberate choices and you have a genuine fourth or fifth thing worth showing, it can be worth it; if the three slots aren’t earning their place yet, that’s the more urgent fix first.
Should I link my resume PDF instead of a personal website? A PDF resume shows what you did; a personal website shows it and gives a visitor a way to act on it immediately. For anyone actively taking on clients, the website does more of the actual job.
Where to start
Audit what’s currently in your Website field and Featured section — if either is blank, generic, or scattered, that’s real, visible space going unused on a profile people are already looking at with intent. Set up your profile and add a booking offering for discovery calls — free to start.
Build the page behind your LinkedIn link at keepp.link — free to start.