How to Sell Lightroom Presets and LUTs
Packaging your editing style as presets or LUTs, pricing them against the editing time they save, and delivering the files automatically the moment someone buys — for photographers and videographers building a second income from their look.
By Keepp Team
If people already comment on the look of your photos or video, a preset pack or LUT set turns that look into a product — one you build once from editing you’ve already done, and sell repeatedly to other photographers and creators who want a shortcut to a similar style.
Presets vs. LUTs
Lightroom presets are a set of saved editing adjustments (exposure, color grading, tone curve, sharpening) applied to a photo with one click inside Lightroom or Lightroom Mobile. LUTs (Look-Up Tables) do the equivalent for video color grading, used in editors like Premiere Pro, DaVinci Resolve, and Final Cut. The two aren’t interchangeable — a photographer’s preset pack and a videographer’s LUT pack are different products for different tools, even if the underlying look is similar.
What makes a pack worth buying
A single preset rarely sells well on its own — what sells is a pack built around a coherent, recognizable look: warm and film-like, moody and desaturated, bright and airy. The pack should work across a range of source photos, not just the one hero shot used to build it — test each preset against several different lighting conditions (indoor, golden hour, overcast) before including it, since a preset that only looks good on the exact photo it was tuned for will disappoint buyers immediately.
Naming presets clearly by what they actually do (“Warm Portrait,” “Moody Indoor,” “Bright Airy”) helps a buyer pick the right one fast, rather than guessing from a generic “Preset 1,” “Preset 2.”
Exporting and packaging
In Lightroom, export presets as .xmp or .lrtemplate files (Lightroom Classic: right-click the preset → Export). Lightroom Mobile presets export as .dng files that double as both the preset and a viewable thumbnail. Package the full set into one folder along with a short instructions file — how to import presets into desktop vs. mobile Lightroom differs enough that a one-page guide included in the download meaningfully cuts down on buyer confusion.
LUTs export directly from your color-grading software as .cube files, the standard format most editors read natively — package the set the same way, with a short note on which editor(s) they’ve been tested in.
Pricing
A single preset or LUT rarely sells for more than $3–$5 on its own. A themed pack of 5–15 sells in the $10–$25 range, and a larger comprehensive collection (20+ presets covering multiple looks) can reasonably ask $30–$50 — priced against the editing time a buyer skips, not against the file size, which is trivial either way.
Setting it up to sell
Host the packaged folder wherever you already keep files — Google Drive or Dropbox both work, covered in host your content privately. Add the pack as a product, paste the link into its Delivery step, and turn on automatic delivery — a buyer pays and has the download link on their confirmation page within seconds, whether they’re your first customer or your five-hundredth.
This pairs naturally with a booking page if you also shoot sessions directly — a past client browsing your page after a shoot is a warm audience for “the exact preset I used on your gallery,” sold as its own product right on the same page.
Selling runs through your own connected Stripe account, so the sale price minus Keepp’s cut lands with you directly — 5% on the free plan, 3% on Pro, 0% at the top tier, with no extra charge for automatic delivery.
Common questions
Do presets work the same across desktop and mobile Lightroom? Not automatically — export both .xmp/.lrtemplate (desktop) and .dng (mobile) versions if you want the pack to work for buyers on either, and say clearly in the listing which formats are included.
Can I update a preset pack after people have bought it? Yes — update the files at the same shared link and every buyer’s delivery page reflects the new version, useful for adding new presets to an existing pack over time.
Do LUTs need to be tested in every editor? Not every editor, but testing in at least the one or two you expect most buyers to use (Premiere Pro and DaVinci Resolve cover the large majority) and stating that clearly avoids buyers assuming compatibility you haven’t verified.
Where to start
Build a themed pack around one coherent look, export it in the formats your buyers will actually use, and sell a product with automatic delivery turned on.
Sell your first preset or LUT pack at keepp.link — free to start, automatic delivery included.