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Why a Page of Calls to Action Converts Better Than a Homepage
A Keepp page is made almost entirely of things to do. Here is why that structure converts, how to order the actions, and why removing some of them usually raises the number of people who take one.
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One button, front and center: the highlight button
Add a single, prominent call-to-action to your Keepp page, one that stays on screen as visitors scroll. When one clear button beats a wall of equal links, and how to point it at your sale, your booking link, or whatever matters most right now.
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