Collect Leads and Feedback

A form is a block on your page. Visitors tap a button, a dialog opens, they fill it in, and their answer is saved as a submission you can read later in your submissions.

Forms are a Pro feature.

Step 1: Add a form block

Open your page in the editor and go to Collect data in the block palette. A form isn’t one tile there. It’s three, and which one you pick decides what the form opens with:

• Lead capture: a name field, an email field (set as the contact identifier), an open comment field, and a “which products are you interested in” field pulling from your cards.
• Feedback: a star rating, a comment field, and an email field.
• Custom form: starts with a single required email field; add whatever else you need.

They all add the same block. If you change your mind, the Form type dropdown in the block’s settings switches between them.

One wrinkle worth knowing before it confuses you: the third preset goes by three names. The palette tile says Custom form, the block’s settings say Form, and your submissions calls it General form. Same preset every time.

Every preset is a starting point, not a fixed shape. Add, remove, or reorder fields freely once it’s placed. Under the hood these are the same block type; the preset just decides what it opens with and which label shows in your submissions.

Step 2: Write the copy

Each form has four pieces of text you control:

• Button label: what visitors tap to open it (defaults to “Get in touch” for lead capture, “Leave feedback” for feedback, “Open form” for the plain form).
• Form title: the heading inside the dialog (“Join the list”, “Share your feedback”, “Sign up”).
• Submit button label: “Submit”, except on feedback, which opens with “Send”.
• Success message: shown after someone submits. Leave it blank and visitors see “Thanks for your response.”

Step 3: Add and configure fields

A form can hold up to 30 fields, each up to 120 characters for its label. Field types available:

• Short text, Long text: free text.
• Email, Phone: the only two types that can be the form’s contact identifier (the field submissions are grouped by). A form needs exactly one identifier field.
• Single select, Multi select: up to 30 options each.
• Product interest: lets a visitor pick from all cards, specific cards you choose, or a free text list you type in yourself.
• Social handles: a curated set of platforms (Instagram, TikTok, YouTube, X, Threads); turn individual platforms off if you don’t need them.
• Rating: thumbs up/down, 5 stars, or a 1–10 scale.

Mark any field Required, and for an email field you can turn on Verify by email, the visitor is sent a 6-digit code and has to enter it before their submission counts as verified.

Deciding what to ask for

Every field you add is a piece of personal data a real visitor hands over. Ask for what you’ll actually use: a shorter form gets more completions, and you’re the one responsible for explaining, on your page or in your own follow-up, why you’re collecting it and what happens to it next.

Where responses go

Once your form is live, every submission shows up in your submissions: filterable by form, taggable, and exportable as a CSV.