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Collect Leads and Feedback

Add a form block to your page — lead capture, feedback, or a custom form — and choose what it asks for.

Part of: Know your audience

A form is a block on your page. Visitors tap a button, a dialog opens, they fill it in, and their answer is saved as a submission you can read later in your submissions.

Step 1: Add a form block

Open your page in the editor and add a Form block from Collect data. You’ll be asked to pick a preset:

  • Lead capture — a name field, an email field (set as the contact identifier), an open comment field, and a “which products are you interested in” field pulling from your cards.
  • Feedback — a star rating, a comment field, and an email field.
  • Custom form — starts with a single required email field; add whatever else you need.

Every preset is a starting point, not a fixed shape — add, remove, or reorder fields freely once it’s placed. Under the hood these are the same block type; the preset just decides what it opens with and which label shows in your submissions.

Step 2: Write the copy

Each form has four pieces of text you control:

  • Button label — what visitors tap to open it (defaults to “Get in touch” for lead capture, “Leave feedback” for feedback, “Open form” for custom).
  • Form title — the heading inside the dialog.
  • Submit button label — defaults to “Submit”.
  • Success message — shown after someone submits (defaults to “Thanks for your response.”).

Step 3: Add and configure fields

A form can hold up to 30 fields, each up to 120 characters for its label. Field types available:

  • Short text, Long text — free text.
  • Email, Phone — the only two types that can be the form’s contact identifier (the field submissions are grouped by). A form needs exactly one identifier field.
  • Single select, Multi select — up to 30 options each.
  • Product interest — lets a visitor pick from all cards, specific cards you choose, or a free text list you type in yourself.
  • Social handles — a curated set of platforms (Instagram, TikTok, YouTube, X, Threads); turn individual platforms off if you don’t need them.
  • Rating — thumbs up/down, 5 stars, or a 1–10 scale.

Mark any field Required, and for an email field you can turn on Verify by email — the visitor is sent a 6-digit code and has to enter it before their submission counts as verified.

Deciding what to ask for

Every field you add is a piece of personal data a real visitor hands over. Ask for what you’ll actually use — a shorter form gets more completions, and you’re the one responsible for explaining, on your page or in your own follow-up, why you’re collecting it and what happens to it next.

Where responses go

Once your form is live, every submission shows up in your submissions — filterable by form, taggable, and exportable as a CSV.