Keepp vs Linktree: When a Link in Bio Becomes a Storefront
Linktree gives your followers a list of links. Keepp turns that same tap into a searchable store that captures leads and shows you which post drove the sale.
By Keepp Team
Someone watches your Reel, likes what they see, and taps the link in your bio. That tap is the most valuable moment Instagram gives you — a follower just raised their hand. The only question is what’s waiting on the other side.
With Linktree, it’s a list of buttons. With Keepp, it’s your store. That difference is the whole post.
A list of links vs. a catalog they can search
Linktree is built around a vertical stack of links. It does that one job cleanly — but it’s still a stack of links. A follower who came for the linen dress they saw on Tuesday lands on your page and has to guess which button leads to it. If you sell more than a handful of things, that guesswork is where you lose them.
Keepp gives them a searchable catalog instead. Every product is a card with a photo, a price, and the call-to-action you choose. They type “linen dress,” tap the card, and they’re looking at exactly what pulled them in. Your bio link stops being a directory and starts being a shop.
Clicks vs. leads
Linktree can tell you a link got clicked. Then the trail goes cold — a click isn’t a name, an email, or a conversation. You’re left hoping they find their way to your DMs.
In Keepp, a product card can capture a name, email, or phone right there, or send the follower straight into a DM. Either way the lead lands in your inbox, tagged with the product they asked about. You’re collecting customers, not counting taps.
Guesswork vs. knowing what sold
Because the click and the sale live in different tools, Linktree can’t answer the question that actually matters: which post drove the buyer?
Keepp keeps the whole path — post to card to inquiry — in one place. So you find out the candle photos convert and the packaging shots don’t, and you make more of what works instead of posting blind.
A template vs. your brand
Linktree pages tend to look like Linktree pages. That’s fine when you’re starting out, but a storefront that looks like everyone else’s storefront doesn’t build a brand.
Keepp gives you themes, your own brand colors, and custom uploaded icons for your links — so your page looks like you, not a template someone else fills in too.
Every product is its own shareable link
Here’s the part that surprises people: in Keepp, each product has its own link. Paste it in a DM, a text, or an email and it opens for anyone — no app, no login wall — with the price, the CTA, and tappable contacts all live. Your catalog works everywhere you talk to customers, not just on your bio page. (More on that one soon — it deserves its own post.)
When Linktree is enough
To be fair: if you just want a tidy list of links and you’re not selling anything, Linktree is genuinely good, and free. There’s no need to overbuild.
But the moment you’re taking orders or inquiries from Instagram, a list of links quietly costs you the sales a storefront would have caught — the follower who couldn’t find the dress, the lead you never captured, the post you couldn’t credit. Keepp’s free plan is already an unlimited link page plus a catalog of up to three products, so you can feel the difference before you pay a cent. Pro is $9.99/month when your store outgrows it.
keepp.link/yourhandle is free to claim. Takes two minutes.