Keepp vs Beacons: An All-in-One Toolkit, or a Store for Your Instagram?
Beacons is a big toolkit built for creators. Keepp is a focused storefront for the people selling products and taking orders in their DMs. Here's which one fits you.
By Keepp Team
Beacons and Keepp can look similar from a distance — both give you a page at a link in your bio. Up close they’re built for different people. Beacons is a broad toolkit for the creator economy. Keepp is a storefront for businesses that sell products and close in the DMs. Knowing which one you are saves you a lot of setup.
Built for creators vs. built for sellers
Beacons leans into the full creator stack: media kits, digital products, email and SMS campaigns, AI helpers, monetization for influencers. If your business is your audience — sponsorships, digital downloads, a personal brand — that breadth is the point.
Keepp is narrower on purpose. It’s for the boutique, the maker, the home baker, the local studio: people with real products and a stream of “is this available?” DMs. Everything in Keepp serves two jobs — make the catalog searchable, and make the inquiry easy to capture. Nothing else.
A page of blocks vs. a searchable catalog
A Beacons page is a canvas of blocks you arrange. It’s flexible, and flexibility takes time — you’re designing a page.
Keepp gives you a catalog out of the box. Each product is a card with a photo, a price, and a call-to-action, and your followers can search it. Someone looking for the ribbed tank doesn’t scroll your whole page; they search “ribbed tank” and tap. When you sell more than a few things, search beats layout.
Where the sale happens
A lot of creator tooling assumes the sale is a checkout for a digital product — buy, download, done.
Most Instagram product sales don’t work that way. They happen in conversation: a question about size, a color swap, a “can you ship by Friday?” Keepp is built around that. A product card can collect a name, email, or phone, or open a DM — and the inquiry lands in your inbox tagged with the product, ready for you to close like you already do.
Leads in an inbox, not just an audience
Beacons helps you build and broadcast to an audience. Keepp helps you track individual buyers. Every inquiry sits in a simple inbox in stages — New, In process, Closed — with the details they submitted and the product they asked about. It’s a customer list that builds itself out of your DMs.
Less to configure
The honest trade-off: Beacons can do more, and doing more means more to set up. If you want a storefront live this afternoon — import your posts, set prices, share the link — Keepp’s focus is the feature. There’s simply less to decide.
When Beacons is the better pick
To be fair: if you’re a creator monetizing an audience with digital products, courses, brand deals, and email blasts, Beacons gives you tools Keepp doesn’t try to. That’s a real fit, and a good one.
But if you sell actual products and your sales happen in the DMs, you don’t need a creator suite — you need a searchable store and a way to catch every lead. Keepp’s free plan is an unlimited link page plus a three-product catalog, so you can see the difference today; Pro is $9.99/month when you outgrow it.
keepp.link/yourhandle is free to claim. Takes two minutes.